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We’re excited to announce the winners of the 2016 AdMob Student App Challenge , an app building competition for students. Over 100 student teams from around the world took on the challenge to build a great app and monetize it using AdMob, with a chance to win awesome prizes. After reviewing our 4 regional finalists , our judges have selected the global winner who will receive will receive a trip to San Francisco, including a visit to the Googleplex. Chris Akhavnr, a judge for the Challenge and President of Publishing, Glu Mobile, enjoyed reviewing the apps, noting that “After reading the business reports, I was impressed by the amount of thought each team put into their app. I'm sure these finalists will go on to have a big impact in the mobile ecosystem." Drumroll please… Global Winner - Turbo Rocket Games App: Dragon Sim Online About the team.  Turbo Rocket Games is a team of four: Vladimir, Yaroslava, Illya, and Serhii from Kiev, Ukraine. Vladimir and Serhii are studying ...

Since January, students from around the world have been submitting entries for the AdMob Student App Challenge . Students around the world were challenged to build an app that that demonstrates their skills and monetize it with AdMob. Today, we are excited to announce the four regional finalists, hand picked based on app quality and traffic. The regional finalists are made up of the top entry in each of our 4 participating regions - North America, Europe/Middle East/Africa, Asia/Pacific and Latin America. Their apps have made a huge splash in the Google Play Store, with over 500,000 downloads and 10,000 reviews combined! Each member of the regional finalist teams will receive brand new Pixel C tablets and advance into the final round where the global winner will receive a seven night trip to San Francisco and a visit to Googleplex. North America: Team: Dodo Built App: Block Havoc Average review: 4.6 / 5.0 Block Havoc is North America’s finalist, and deservingly so! The app is an extrem...

“This experience has been life changing. From a hobbyist, who would have at most written apps used by a few friends, I have now an app used by millions, every day! It is just unbelievable... I am extremely grateful for this opportunity, and it has been the defining story of my life!” - Mohan Noone Dr. Mohan Noone is a Neurologist who was interested in programming. In 2011, he came across a service that provided live updates on train schedules and envisioned bringing that information to mobile devices. With that spark of inspiration, Noone purchased an Android book to start learning code. As he was building his app, he made sure that it was simple, functional and compact to create the best user experience. After listing his app on the Google Play store, he saw his app Indian Railway Train Status grow to over 5M downloads in just 3 years. Today, the app has over 500K daily active users. The problem Several months after the app was released, Noone looked for ways to monetiz...

Episode eight of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. Did you know that AdMob serves ads to more than two hundred countries and territories ? To celebrate, The Mobile Ads Garage presents Episode 8 in two languages! Katie from the Mobile Ads SDK team stops by to help Andrew talk about rewarded video mediation. You'll hear the basics of how and why to use AdMob mediation and the Mobile Ads SDK to show rewarded video ads in both English and Chinese. Rewarded video is a full-screen ad format in which users watch ads in exchange for something, typically an in-game reward. Because users hold the power of choice, they don't have to se...

Episode seven of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. Have you tried AdMob's Native Ads Express ? It's a new native ads format open to all AdMob publishers that can help you slim down the monetization code in your apps, plus give you the chance to update your ad layouts without a redeploy. In this episode you'll see sample ads, implementations in Xcode and Android Studio, and details on how to create CSS templates that'll make sure the ads in your apps look the way you want. If you've been considering a move to native ads, this is a great way to get started. If you like the video, save the Mobile Ads Garage playlist ...

Are you attending Casual Connect USA 2016 in San Francisco from July 18th to 20th? If the answer is yes, come meet the AdMob team at the Google booth (#106), where you’ll learn how to grow your gaming revenue! AdMob specialists will be in attendance to help answer any questions you might have and optimize your account on the spot. On Monday, July 18th at 11:30am, don’t miss our talk: Building a Thriving Game Community with Google with Google’s mobile ad product management leader, Sissie Hsiao. During this session, you’ll hear Google’s plans to help game developers grow with smart insights and automated tools that harness the breadth and diversity of the Google ecosystem. You'll learn how Google’s machine learning brings powerful precision to your marketing. And learn how the Google platform is moving to let you put your data and insights at the center of everything you do across Google-- enabling you to value all your players and to build a thriving games community. After the talk...

"With AdMob taking care of the revenue part, we can focus on doing the fun part, which is making great games for our users.” - Tenny Woo, Direct and Frankie Lee, CTO After working 20 years in a job that didn’t tap into his passion, Tenny Woo decided to quit in 2011 and start developing gaming apps to express his creativity. Today, he’s the managing director of Balloon Island, a successful Hong Kong-based mobile gaming company with more than 1M downloads and popular games like Ultimate Jewel, Star Gems and Lollipops series. The problem Balloon Island develops apps for both Android and iOS to make their games more widely accessible. Woo knew that it was important to sustain and grow his company. Woo decided to turn to AdMob because of its reputation for publisher support and global reach. The solution To keep user experience intact, Balloon Island used a combination of banner ads and interstitials, showing only relevant ads. After implementing ads, Balloon Island took advantage of A...