Game developer Sohomob leverages AdMob mediation to grow revenue by 300%
Founded in 2011, Sohomob is a Hong Kong based company that’s well known for its successful mobile board game apps. They take pride in delivering high-quality games to users and focus on making the games beautiful, easy to use and functional. As a result, Sohomob’s games have attracted players from all over Asia, with Battle Ludo earning over 10M downloads. “AdMob is the most comprehensive and reliable product in the market” - Daniel Ho, co-founder, Sohomob The problem To build a sustainable business, Sohomob needed a way to monetize its growing user base without interfering with social gameplay. The solution Turning to AdMob because of its reputation for global reach, Sohomob implemented a variety of ad formats including banners, interstitials and videos. To avoid interfering with gameplay, Sohomob showed ads only in between levels and at natural breaks. This helped them engage users without disrupting the gaming experience. Sohomob also leveraged AdMob mediation and a d network opti...