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For this week’s “App Monetization Insights” post, we’d like to share an excerpt from AdMob’s newest eBook, The No-nonsense Guide to In-app Ads (download it here ). This guide is designed to provide a practical introduction to in-app advertising for developers exploring ads for the first time. The excerpt we’re sharing today covers how an ad network works and how it can help your app business. Enjoy! Ad networks do the hard work of bringing together the parties that participate in online advertising, making it simpler for everyone involved to succeed. They build relationships with businesses looking to advertise and apps looking to make money by selling ads. Through an ad network, advertisers can get access to lots of different inventory in apps at scale. And, they also help app developers find advertisers quickly. You can spend less time marketing your advertising space and more time focused on creating the best app for your users. Take a look at this simplified illustration showing ho...

A clear trend is emerging in the world of smartphones – people want free apps. According to a study by Juniper Research, barely 1% of apps are now paid for at the point of download. 1 While demand for free apps continues to increase, app developers are answering a very important question, “what’s the best way to publish my app for free while sustainably funding my business?” In-app ads are a reliable solution that is set to grow 3.2X between 2014-18. 2 Many of the world’s most popular apps rely heavily on in-app advertising to earn income. Apps like PicsArts and Trivia Crack each have hundreds of millions of downloads and use advertising as a revenue source. In-app ads are evolving and there are many options for developers to utilize which provide great experiences for users. So, how do you get started with ads? To answer this, we’re launching a new ebook called “The No-Nonsense Guide to In-App Ads”, the latest in our No-nonsense series . This guide is designed to provide a comprehen...