Posts

Showing posts with the label Firebase

Google I/O: New Ways to Put Users at the Center of Your Apps and Payments

Image
I/O is a magical time at Google. Every year, thousands of developers gather in Google's backyard to share new product ideas and learn about our latest innovations in computing. We're meeting at an exciting time for the developer community. It's a time when consumers have more choices than ever before—like where to shop, what to watch, which games to play and how to communicate with friends and family. Your product needs to stand out. You need tools to help your business grow. And you need to make sure your users are happy. We think we can help. This afternoon, my team and I will share 3 new innovations for developers to make it easy for users to pay for your services, build profitable businesses and grow your user base. Check out our live stream here or at the end of this post. Enabling users to pay with Google Starting today, our suite of payment solutions will be expanding. The Google Payment API enables merchants and developers to turbocharge checkout conversion by offe...

Optimizing App Monetization with Google AdMob

Image
All views expressed in this blog post are solely those of the author, and not that of Google. This guest post is from Sreeraman Thiagarajan, a Google Developers Expert in the app marketing and monetization space and a published author on the Economic Times . Sreeraman is featured as our guest blogger to share insights and tips from his experience to help AdMob developers grow their earnings. If you’re new to AdMob, be sure to sign up here . In the introductory post we saw how AdMob lets app developers take control of monetizing their apps - here’s the second part on optimization and measuring. Optimizing revenue and volume: A counter question I often get goes like this “But other networks offer better eCPM (more dollar for every one thousand impressions served), why must I choose AdMob?” Answer for this lies in understanding two metrics and the two respective fundamentals behind each of these metrics. The first metric is ‘fill rate’ which means how many relevant ads can the a...

How Using Firebase Can Help You Earn More

Image
Are you a developer building the next great app? Do you wish you could better analyze your app and its users, so you can monetize without compromising the overall user experience? If so, you’re at the right place! Not only can these questions be addressed simultaneously, but there is already a solution in place: Firebase . Firebase can help you build your app, understand and grow your user base, and link with AdMob to help you better monetize. Developing your app Firebase can provide a Realtime Database, Authentication, Cloud Messaging, Storage, Hosting and Crash Reporting to aid you in developing your app. Forget about infrastructure - you can focus on building your masterpiece and leave the operations to Firebase. Analyze your audience At the heart of Firebase is a 100% free analytics solution built specifically mobile apps. With unlimited reporting on up to 500 distinct events, you can set up multiple measurements to know exactly what your users are doing in your app, how they’r...

How to Build Your App Growth Strategy With Firebase and AdMob

Image
Making money from your app is a great feeling and we’re glad AdMob can help! But maybe you find yourself hopping out of AdMob to perform other activities like analyzing app analytics or refining your app code. We hear you. All this back and forth can be time-consuming. Discover how Firebase can be your single Android, iOS, and mobile web development platform for a unified experience. Save time by linking your AdMob app to a Firebase project If you already have an AdMob account, it’s easy to link your app to a Firebase project. Learn how to do this for both Android and iOS apps. Once linked, you can take advantage of other critical app services within Firebase including real-time storage, crash reporting, and authentication without spending time searching for and accessing these services elsewhere. It’s all right there for you to use! Monetize smarter with Firebase Analytics You could be earning more with more engaged and active users on your app. Firebase offers powerful analyti...

Mobile Ads Garage: Episode 6 - AdMob with Firebase

Image
Episode six of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. At I/O '16, Google announced that Firebase has become a unified mobile platform that can help you quickly develop high-quality apps, grow your user base, and earn more money. Part of that platform is AdMob, and this episode features not only Andrew and Gary, but also the Garage's first ever guest star: David East from the Firecasts series! David and Andrew will cover what the benefits of Firebase are for AdMob publishers, how to import both SDKs into a project, and how to link an AdMob app to a Firebase project so you can take advantage of Firebase's free and unlimited anal...

Firebase expands to become a unified app platform

Image
Crossposted from the The Firebase Blog Eighteen months ago, Firebase joined Google . Since then, our backend-as-a-service (BaaS) that handles the heavy lifting of building an app has grown from a passionate community of 110,000 developers to over 450,000. Our current features -- Realtime Database, User Authentication, and Hosting -- make app development easier, but there’s more we can do, so today, we’re announcing a major expansion! Firebase is expanding to become a unified app platform for Android, iOS and mobile web development. We’re adding new tools to help you develop faster, improve app quality, acquire and engage users, and monetize apps. On top of this, we’re launching a brand new analytics product that ties everything together, all while staying true to the guiding principles we’ve had from the beginning: Developer experience matters . Ease-of-use, good documentation, and intuitive APIs make developers happy. Work across platforms . We’ll support you whether you’re buildi...