Unofficial Google Products Help Centre

Every interaction a user has with your app matters. That’s why we’re constantly evolving our advertising recommendations and policies to ensure that no matter where and on what device users are engaging with your apps, they have good experiences. With the launch of the iPhone X, app developers now need to plan for new design considerations as the rounded corners, notch, and home screen indicator on the extended screen can obscure content and lead to poor ad experiences for users when ads are placed in these areas. Example of ad appearing outside of “safe area” on iPhone X That’s why we’ve put together a guide to help you adapt your ad strategy for iPhone X. This includes guidance for how you can shift placement of banner or native ads to designated “safe areas” for this new device. We’ve also updated our policies to indicate that ads must not be placed where objects may interfere with the user's typical interaction with the ad or app, such as under the home screen indicator on th...

We’ve been advancing measurement standards across the ad industry with Active View, Google’s ad viewability measurement solution, for some time.  In 2012, we  introduced  Active View and have been extending reporting across our ad platforms, including  DoubleClick , so that publishers can get an accurate measure of ad viewability. Now available in AdMob for the first time,  Active View  metrics in the  AdMob Network report  help you understand what portion of your AdMob ads are viewable long enough to potentially be actionable by users. With this data you can increase the viewability of your ads by optimizing how they appear in your app. At this time, the Active View metrics in the AdMob Network report are only for display ads, with metrics for video ads coming soon. Some background on ad viewability Generally, viewability is the percentage of ads considered viewable by users out of the total number of ads measured. It’s important because it helps...

Publishers have long used mediation to maximize revenue by showing ads sourced from diverse ad networks. However adding new networks required integrating and testing new SDKs - which often led to wasted development resources, app updates, bugs and bloated code. With SDK-less mediation it is now possible to simply add new networks server side without updating their apps. Today, we’re excited to announce that we’re adding SDK-less mediation to the AdMob and DoubleClick for Publishers platforms. SDK-less mediation is a feature that lets developers add new ad networks without having to integrate additional SDKs or adapters. This is great for developers who are concerned with SDK size or who simply do not want to deal with the hassle of adding and updating new ad network SDKs. With SDK-less mediation, developers can conveniently add new ad networks to their mediation stack. "AdMob SDK-less allows us to test new networks without updating binaries. It means we can get more expensive tr...

Cross-posted from the Inside AdWords blog . We’re launching two new immersive ad formats to help advertisers drive app installs. As an AdMob developer you may start to see these new formats appear in your apps. If you opt into ‘Image’ as an ‘ad type’ in your account, you’ll be eligible to show the Interactive Interstitial format, and if you opt into ‘Text,’ your app can begin to serve the Trial Run format. At this time, Interactive Interstitials show on Android and iOS apps, and Trial Run Ads show on Android apps only. Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is becoming shorter and more intent-rich, finding engaged users of your app is an ongoing challenge — both before and after an install. In fact, we found that one in four installed apps is never even used. We’ve focused our efforts on offering developers advertising tools that engage users and showcase an app at its best. We recently redesigned one...

Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats - also known as full-screen ads - that run on apps in the AdMob network and DoubleClick Ad Exchange. Inspired by Material Design , the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more consistent with the brand's look and feel -- we extract a dominant color either from the cover photo or app icon and apply it to the footer and install button. We found that having a greater variety of designs and colors can improve conversion rate. Other features include the app’s rating, and a screenshot gallery which appears when a user taps ‘More images’, so users can learn more about the app without leavi...

There are many different ways for developers to make money from mobile apps. Paid downloads have been a popular choice among developers, but with only a third of users willing to pay 1 , increasingly apps are free Now, more and more developers are making money with in-app advertising and freemium models, with revenue for both growing over 70% from 2013 to 2014. 2 That’s why today, at our annual I/O conference, we announced a set of tools to help you create smarter ways to monetize through segmentation, scale your business through reservations and integrate rich ad formats into apps more easily. Smarter tools for greater success As a developer, you want to know your most valuable users and be able to create different experiences for them in your app. Recently we launched the Audience Builder tool , powered by Google Analytics, that enables you to segment users based on how they are using your app. Now we’re announcing a new smart feature in beta, that enables you to define a list of ...