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Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement , 3 speedy ways to improve viewability , and 4 ways to improve ad layouts for better viewability . In this post you'll learn 3 content and ad loading methods that can optimize your viewability rates. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. Posted by Anish Kattukaran, Product Marketing Manager

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement , and 3 speedy ways to improve viewability . In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. In the next part of our Spotlight on Viewability, we'll share 3 content and ad loading methods that can improve viewability.

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. Recently on the blog, we focused on 2 tips for enabling viewability measurement . In this post you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. In the next part of our Spotlight on Viewability, we'll share 4 ways to improve ad layouts for better viewability rates. Posted by Anish Kattukaran, Product Marketing Manager

There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable. Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability across four categories based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes. In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness. Here is today's recommendation: We hope these recommendations will improve your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.  In the next part of our Spotlight on Viewability, we'll share 3 speedy ways to improve viewability. Posted b...

Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic. It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. The infographic covers how to: Enable viewability measurement Optimize for speed and responsiveness Lay out ads for optimal viewability Load ads and content for optimal viewability Publishers and app developers across the globe have been able to seamlessly measure viewability, at no additional charge, with the launch of Google’s Active View technology in DoubleClick for Publishers , DoubleClick Ad Exchange , AdSense and AdMob . The tips in the viewability spo...

We’ve been advancing measurement standards across the ad industry with Active View, Google’s ad viewability measurement solution, for some time.  In 2012, we  introduced  Active View and have been extending reporting across our ad platforms, including  DoubleClick , so that publishers can get an accurate measure of ad viewability. Now available in AdMob for the first time,  Active View  metrics in the  AdMob Network report  help you understand what portion of your AdMob ads are viewable long enough to potentially be actionable by users. With this data you can increase the viewability of your ads by optimizing how they appear in your app. At this time, the Active View metrics in the AdMob Network report are only for display ads, with metrics for video ads coming soon. Some background on ad viewability Generally, viewability is the percentage of ads considered viewable by users out of the total number of ads measured. It’s important because it helps...