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Thanks for your feedback on our recently launched The No-Nonsense Guide to Native Ads . We’re thrilled to announce that it’s now available in Spanish and Japanese . For our Spanish and Japanese-speaking developer communities, we hope that this ebook will help you implement native ads, an ad format that effectively monetizes while preserving the user experience. Native ads match the look and feel of the content within your app and as spending on native ads is expected to grow to $21 billion in 2018, this presents a huge opportunity for publishers to enhance their user experience and tap into new revenues. In this guide, you’ll learn: Guiding design principles that will help you better implement native ads  Practical tips, best practices and examples for implementing native ads  How to set up a proper A/B test to begin testing native ads  Ways that AdMob can help you implement native ads.  Download your free copy of The No-Nonsense Guide to Native Ads in Spanish ...

Today we’re launching a new eBook called "The No-Nonsense Guide to Native Ads" , the latest in our No-Nonsense series. This guide is designed to provide a comprehensive overview of native ads and share practical tips and best practices for implementing native ads in your app. Over the last several years, app users have raised their expectations for a high quality app UX. To meet these expectations, ad formats have evolved accordingly. The most fitting new format that meets these higher expectations is native ads – ads that match the look and feel of the surrounding app content. And as spending on native ads is expected to grow to $21 billion in 2018, this presents a huge opportunity for publishers to enhance their user experience and tap into new revenues. In the eBook, you’ll learn: Guiding design principles that will help you better implement native ads  Practical tips and best practices for implementing native ads with lots of examples  Tips on how to set up a proper A/B...

Implementing native ads in-app can be time-consuming and complicated, but with AdMob’s native ads express , you can start implementing native ads quickly and simply. We made native a cinch to use: available to everyone, easy to set-up, and able to be changed on the fly. Native ads express is designed for developers of all sizes, looking for self-serve, easy-to-launch native ad products. Here are four ways native ads will get you back to doing what you love, faster: 1. Implement native ads super fast. An intuitive and user-friendly interface means you can create and style your ad, in the AdMob interface, very quickly. Choose from a variety of ad templates to get started, then customize them to fit within your app’s UI. You’ll be shown a variety of ad types, not just app install ads. Once you're done designing, just drop a few lines of code in your app to request your new native ads, and you're all set. 2. Get your creatives approved quickly. If everything is within these policy ...

At AdMob, we know how important user experience is to creating a great app. Consistent patterns, refreshing simplicity and polished, thoughtful design make for happy users and potentially higher ad engagement rates. Native advertising is the next step in meeting user’s UX expectations. Native ads are less jarring than traditional ads and fit in with app content more naturally, providing a better user experience. Now, that’s smart business. Here are four ways you can make UX a priority both within your app and ad experience. 1. Consistency Sometimes it’s good to be predictable. By sticking to consistent UX patterns in your app, you can help users focus less on navigating and more on your app’s content and value. Don’t surprise your user with new elements – stick to a steady user flow like swiping left on a news app to exit an article or navigate the headline feed. Use consistent design elements like dedicated font sizes, colors, buttons, and screen sizes. Same goes for your users’ a...

AdMob’s native ads express is a quick and simple way to set up and monetize your native ads effectively. Three developers share their success stories of switching to native and growing both their revenue and business. 1. Word Search by Pink Pointer Word nerds all over the globe can’t get enough of Word Search (also known as Word Find, Word Seek or Word Sleuth), a Latin American word search puzzle game with more than 22,000 puzzles, distributed in 37 languages. How they use native ads: Native ads work well in content feeds, so Pink Pointer uses them in their feed of entertaining word search puzzles. When users log in to play, they see a list of all available puzzles. The native ad is embedded within this list, making it attractive, easy to spot, but never obtrusive. Results: By replacing banners at the top of the page, Thiago Lopes Rosa of Pink Pointer saw an increase of 50% in CTR and 90% in RPM - helping to maximize revenue, without compromising user experience. Tip from devel...

Have you started using AdMob native ads, but feel like you could be getting more out of it? We know it can be hard to get it right the first time, so we recommend A/B testing when implementing native ads in your app. Why? Because native ads give you so much more flexibility and even the smallest tweaks can make a huge difference in your app revenue or give you peace of mind that you’re improving your user experience. With that in mind, here are four steps to help you run an effective A/B test. 1. Start with a defined goal and a hypothesis Step back and decide on a single hypothesis that has the most potential to improve your business and start there. So where should you start testing? One good place to look at is design elements on your ad template and how it can impact greater user ad engagement. For example, a simple variation like changing font sizes (10px to 13px) would lead you to hypothesize that a larger font size will increase user engagement with the ad and make the call to...

Every day in India, millions of people jump on a train to get to where they want to go. SmartApps India created a must-have local app to make this journey easier. This fast, convenient app - Indian Railway IRCTC Train PNR - allows users to check the live status of their train, browse rail schedules, book seats and even order snacks and meals for their journey. Super handy. Using native to boost revenue:  Looking for an ad solution to closely match the look and feel of their app, SmartApps chose to monetize with AdMob native ads. After implementing just one AdMob native ad, SmartApps grew their ad revenue by 55%. Smart placement:  When scanning through train schedules and available seats, app users are shown a list of information cards. This feed presented SmartApps with a golden opportunity to show non-obtrusive, yet visible, native ads to users. “We made good use of the various template customization options available on the native ad express dashboard,” says SmartApps Ind...

Native is the next big thing in mobile advertising with spending on native ads expected to grow to $21 billion in 2018 . This is a huge potential opportunity for app developers, but how can you use native ads to help boost your UX and monetize your app? Here’s a quick overview of what native advertising is, and how you can get started. What’s Native? Native advertisements match both the form and function of the user experience in which they’re placed. They also match the visual design of the app they live within. Native ads augment the user experience by providing value through relevant ads that flow within the context of surrounding app content. Put simply; native ads fit in. Native advertising isn’t a new thing. Since the golden days of wireless radio and daily newspapers, advertisers have looked for innovative ways to match up their brands and messages with the environment in which they’re served to consumers. In the digital advertising world, Google was one of the first “native” ad...