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What: Google Marketing Next keynote live stream When: Tuesday, May 23rd at 9:00 a.m. PT/12:00 p.m. ET. Duration: 1 hour Where: On the Inside AdWords Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your ability to reach consumers, simplify campaign measurement and increase your productivity. We’ll also give you a sneak peek at how brands are starting to use the Google Assistant to delight customers. Register for the live stream here . Until then, follow AdWords on Twitter , Google+ , Facebook and LinkedIn for previews of what's to come. Posted by Sridhar Ramaswamy Senior Vice President, Ads and Commerce

In this week’s App-etizers, Max shares what’s the most important growth metric for your app. If you’ve been following the series , we last recently discussed how the secret to rapid growth is to not focus on growth at first, but instead focus on user engagement. Likewise, the most important growth metric to focus on isn’t a traditional growth metric at all. Watch the episode to learn more: To discover more insights about app growth, download our eBook, The No-Nonsense Guide to Growing Your Mobile App . Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page. Posted by Raj Ajrawat Product Specialist, AdMob

We hope you had a fun time tuning into Google I/O this year. If you weren’t able to yet, be sure to check out our talk on Smarter Monetization with AdMob and Google Analytics. In the video we share how AdMob helps you not just earn revenue from your app, but earn the most revenue. The talk covers many of our new features that puts this logic into action. Features such as targeted In-App Promotion ads and Custom Audience Targeting , which enables you to segment users of your app and determine who sees ads and who doesn't. If you’re interested in being a beta tester for this feature, please sign up here . Posted by Mike Schipper AdMob Marketing

There are many different ways for developers to make money from mobile apps. Paid downloads have been a popular choice among developers, but with only a third of users willing to pay 1 , increasingly apps are free Now, more and more developers are making money with in-app advertising and freemium models, with revenue for both growing over 70% from 2013 to 2014. 2 That’s why today, at our annual I/O conference, we announced a set of tools to help you create smarter ways to monetize through segmentation, scale your business through reservations and integrate rich ad formats into apps more easily. Smarter tools for greater success As a developer, you want to know your most valuable users and be able to create different experiences for them in your app. Recently we launched the Audience Builder tool , powered by Google Analytics, that enables you to segment users based on how they are using your app. Now we’re announcing a new smart feature in beta, that enables you to define a list of ...