Unofficial Google Products Help Centre

Cross-posted from the Inside AdWords blog . Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns - one simple campaign that surfaces apps to billions of consumers who use Google Play, Search, YouTube, and more. It’s working, and more people are discovering apps on Google than ever before. Over the past year -- and thanks to Universal App Campaigns -- we've more than doubled the volume of app installs driven by ads, and to date we’ve delivered more than 2 billion downloads to developers. Today at Google I/O, we’re announcing multiple improvements to Universal App Campaigns to make it an even more powerful tool for app developers to find the right users for their app. Making app growth simple for iOS developers First, Universal App Campaigns are expanding beyond Android to help developers grow their iOS apps. Now, all app developers can tap into the simplicity and power of Universal App Campaigns to reach billions of And...

Google I/O 2016 is less than a week away (May 18-20th), and we’ll be there. Google I/O is for developers — the creative coders who are building what’s next. This year they’ll be dozens of talks discussing important topics that matter to you like, design & development, monetizing and growing your business, and the latest in tech, mobile, and more. Here are some of the key sessions we’d suggest you check out at I/O 2016: Wednesday, May 18th Keynote: 10AM PST - Live streamed Join us to learn about product and platform innovation at Google, starting with a live kickoff from Google CEO Sundar Pichai. Use analytics to build extraordinary apps: 3:00 PM PM PST / Stage 2 | Hydra  - Live streamed The average smartphone user taps and swipes their way through 1GB of data each month. But how can you turn user behavior into meaningful insights that help you build a brilliant app? The answer is app analytics! In this session we'll explore the key metrics you need to know through the app life...