Unofficial Google Products Help Centre

Every interaction a user has with your app matters. That’s why we’re constantly evolving our advertising recommendations and policies to ensure that no matter where and on what device users are engaging with your apps, they have good experiences. With the launch of the iPhone X, app developers now need to plan for new design considerations as the rounded corners, notch, and home screen indicator on the extended screen can obscure content and lead to poor ad experiences for users when ads are placed in these areas. Example of ad appearing outside of “safe area” on iPhone X That’s why we’ve put together a guide to help you adapt your ad strategy for iPhone X. This includes guidance for how you can shift placement of banner or native ads to designated “safe areas” for this new device. We’ve also updated our policies to indicate that ads must not be placed where objects may interfere with the user's typical interaction with the ad or app, such as under the home screen indicator on th...

At AdMob, we know how important user experience is to creating a great app. Non-intrusive ads make for happy users and higher ad engagement rates, and we think rewarded videos are the next step in meeting and exceeding a users expectations for a great experience. Here are three ways AdMob can help improve your user experience with rewarded video ads. 1. Consistency With reliable UX patterns, you’ll form clear breaks in your apps where users are expecting to see engaging ads. And when it comes to rewarded video, ads that appear at just the right moment will provide a mutual benefit to both user and publisher. For example, in a gaming app, you might want to reward your user with extra lives in exchange for watching a video at a moment when the game would otherwise end. Your users will thank you for it! 2. No tricks A rewarded video is still an ad, so it is important to make the value exchange between user and publisher transparent. Users are presented with a clear description of the ac...

At AdMob, we know how important user experience is to creating a great app. Consistent patterns, refreshing simplicity and polished, thoughtful design make for happy users and potentially higher ad engagement rates. Native advertising is the next step in meeting user’s UX expectations. Native ads are less jarring than traditional ads and fit in with app content more naturally, providing a better user experience. Now, that’s smart business. Here are four ways you can make UX a priority both within your app and ad experience. 1. Consistency Sometimes it’s good to be predictable. By sticking to consistent UX patterns in your app, you can help users focus less on navigating and more on your app’s content and value. Don’t surprise your user with new elements – stick to a steady user flow like swiping left on a news app to exit an article or navigate the headline feed. Use consistent design elements like dedicated font sizes, colors, buttons, and screen sizes. Same goes for your users’ a...