The Native Way: 3 Developers Winning with Native
AdMob’s native ads express is a quick and simple way to set up and monetize your native ads effectively. Three developers share their success stories of switching to native and growing both their revenue and business. 1. Word Search by Pink Pointer Word nerds all over the globe can’t get enough of Word Search (also known as Word Find, Word Seek or Word Sleuth), a Latin American word search puzzle game with more than 22,000 puzzles, distributed in 37 languages. How they use native ads: Native ads work well in content feeds, so Pink Pointer uses them in their feed of entertaining word search puzzles. When users log in to play, they see a list of all available puzzles. The native ad is embedded within this list, making it attractive, easy to spot, but never obtrusive. Results: By replacing banners at the top of the page, Thiago Lopes Rosa of Pink Pointer saw an increase of 50% in CTR and 90% in RPM - helping to maximize revenue, without compromising user experience. Tip from devel...