Unofficial Google Products Help Centre

All views expressed in this blog post are solely those of the author, and not that of Google. This guest post is from Sreeraman Thiagarajan, a Google Developers Expert in the app marketing and monetization space and a published author on the Economic Times . Sreeraman is featured as our guest blogger to share insights and tips from his experience to help AdMob developers grow their earnings. If you’re new to AdMob, be sure to sign up here . In the introductory post we saw how AdMob lets app developers take control of monetizing their apps - here’s the second part on optimization and measuring. Optimizing revenue and volume: A counter question I often get goes like this “But other networks offer better eCPM (more dollar for every one thousand impressions served), why must I choose AdMob?” Answer for this lies in understanding two metrics and the two respective fundamentals behind each of these metrics. The first metric is ‘fill rate’ which means how many relevant ads can the a...

All views expressed in this blog post are solely those of the author, and not Google. This guest post is from Sreeraman Thiagarajan, a Google Developers Expert in the app marketing and monetization space and a published author on the Economic Times . Sreeraman is featured as our guest blogger to share insights and tips from his experience to help AdMob developers grow their earnings. If you’re new to AdMob, be sure to sign up here . There’s never been a better time to be an app developer in India. According to reports referenced in the Economic Times, app downloads on Google Play from India grew from 3.5 billion downloads in 2015 to 6.2 billion downloads in 2016 1 . Based on this report, India now holds the top spot in the world for apps downloaded on Google Play, even outranking the US and Brazil. As noted in a recent article by Quartz India, nearly 90% of India’s over 220 million smartphone users have Android smartphones, so the ~6 billion app download figures comes as no surprise...

Many game developers use other successful titles (whether their own or from another developer) as examples of how to best design a game or monetize. This can be a smart move, especially when it comes to user interface elements like control scheme, player progress, and currency economics. However, when it comes to knowing what is the best way to monetize your app, copying other apps may leave you with money on the table. It's tempting to look at how successful titles in the app market are making money and mimic it. If it works so well for those games, you might say, it should work just as well for my game. While true in some cases, not all titles can bank on the exact same rhythm of in-app purchases and a sprinkle of rewarded video ads to meet revenue targets. So what can you do? Focus on what makes your game different-- from the art design to the leveling-- and experiment with in-app purchase and ad placements to fit to amplify this experience. Oh, and here’s where a little out of ...

As the world becomes more connected, new monetization opportunities may begin to surface outside of your home country. This is part one of our series exploring markets around the world, providing practical tips on how you can grow your business. 1.4 billion smartphone users are estimated to be in Asia by 2019 – more than all users in other regions combined. 1 Its unique culture, large base of engaged app users, and growing monetization opportunities make Asia a key region to expand to. Here are tips for monetizing your app in some of Asia’s largest countries. China When expanding to China, consider investing in a quality translation and localization. 53% of users in China are likely to experience poor app localization. 2 You’ll be able to stand out by providing a polished translation. Be mindful that simplified Chinese is commonly used for users in mainland China, while Traditional Chinese is used more often in Hong Kong and Taiwan. Japan When localizing your app for the Japanese mar...

So you built an amazing new app and it’s attracting lots of users. You’ve received stellar reviews and your ratings are up, but you don’t hear coins falling into your money box. How do you change that? The path to a profitable business isn’t necessarily an easy one. To make the journey less rocky,  the  “ Zen of monetization ” video series blends instruction, tips, and real-life examples to help you effectively develop, implement, and measure your monetization strategy. Our series focuses on: Android In App Payments That Works - Learn how to use In App Payments and make more money from your app. The Revolution Of Cryptocurrency - Get a quick overview of bitcoin technology. Find out why it's interesting, how it works and what are the main challenges. The Art of Retaining Users - Learn how to create an effective user retention plan. In App Payment House Ads - Grow your revenue and create new revenue streams by using In App Purchase House Ads Introduction to In App Billing - ...

There are many questions to answer when developing a new app. One of the most important being, “what’s the best way to make money?”. Research firm Canalys predicts that by 2019, there will be 6.9 billion mobile phones in the world, in the hands of nearly 75% of the Earth’s population.* With growing demand in new markets and so many options for monetization, answering this question can be complicated. Today we’re launching a new ebook “The No-nonsense Guide to App Monetization”, the latest in our No-nonsense series . This guide is designed for app developers starting to consider how to monetize their app. It provides a comprehensive overview of app monetization and shares helpful examples and practical tips to get you started. In 10 minutes you’ll learn: What the seven primary app monetization models are and the pros and cons for each How to choose the right monetization strategy for your app Important considerations to keep in mind when implementing your monetization plan Download a fr...

Founded in 2012 in India, Appkruti Solutions’ mission is to put smiles on faces and bring families together through fun, engaging apps. Their popular app, Crazy Helium Video Booth, lets users create videos with funny video and sound effects, and has garnered over 15M downloads worldwide. To monetize its massive user base, Appkruti turned to AdMob because of its global reach. Using AdMob mediation, Appkruti was able to tap many different networks without integrating additional SDKs, helping them to double their income. Watch how Appkruti is growing their business with AdMob by Google . To check out other success stories, visit us at at the AdMob website . Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ pages. Posted by Henry Wang and Deborah Fray-Chaudhuri Product Marketing

Shoppers are on the hunt for gifts in countless moments throughout the holiday season. In between going to festive parties, sipping eggnog, and making the required visits to see extended family, millions of shoppers will be buying new mobile devices. In fact, Gartner reports that 30% of all smartphone sales worldwide happen in the last three months of the year. As people unwrap those shiny new phones and tablets, you can bet that many of them will be downloading apps -- and not just one or two. Our research shows that the average smartphone user has 36 apps installed on their device. Games, messaging, news and shopping apps all rank highly as the first kinds of apps people download within a week of purchasing their phones. We looked at AdMob data from last year and found that ad impressions spiked across apps by nearly 30% between the months of October and January, with the largest spike occurring in January. This is perhaps due to people trying out their phones and downloading new ap...

Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats - also known as full-screen ads - that run on apps in the AdMob network and DoubleClick Ad Exchange. Inspired by Material Design , the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more consistent with the brand's look and feel -- we extract a dominant color either from the cover photo or app icon and apply it to the footer and install button. We found that having a greater variety of designs and colors can improve conversion rate. Other features include the app’s rating, and a screenshot gallery which appears when a user taps ‘More images’, so users can learn more about the app without leavi...

The Google AdMob team is excited to attend the Casual Connect conference in San Francisco this year. If you’re attending, be sure to visit the Google booth. We’d love to hear about your game and share ways that you can supercharge monetization with AdMob. We’ll be hosting two sessions at the conference. First, Google's US Gaming Partnerships Lead, Alejandro Manchado, will talk about how to use Google Analytics and AdMob to build data-driven monetization strategies for your game at 11am on Wednesday, August 12th. Secondly, Sampada Telang, Strategic Partner Lead, will talk about native ads and how they have impacted free-to-play games at 5pm on Wednesday, August 12th. We’d also like to invite you to Google's workshops on how to monetize using native ads and in-app purchase ads with AdMob. There are limited seats at the workshop, so if you’re interested, please fill out this form , and we'll follow up with details. If you can’t attend the event this year, sign up for our mai...

Founded in 2012 in Vietnam, DivMob has produced over 10 gaming apps, garnering over 23M downloads worldwide. Watch their story on how they partnered with AdMob to grow their company.  To check out DivMob’s success story , or any other of our other success stories, visit us at at the AdMob website . Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page. Posted by Henry Wang AdMob Marketing

Japanese company United’s CocoPPa app has been a huge hit internationally, with over 37M downloads and 80% of those downloads coming from outside Japan. CocoPPa enables smartphone users to customize their homescreens and share their customizations with others. Watch United’s story on how they used AdMob to identify valuable markets and grow their revenue with users across the globe. To learn more about CocoPPa and our other app stories, visit Success Stories on the AdMob website , and stay connected to all things AdMob and more by following our Google+ page. Posted by Henry Wang AdMob Marketing

We recently did a case study with Backflip Studios, a wildly successful gaming company with over 300M downloads of their popular games Paper Toss and Ninjump. Founded in April 2009 in Boulder, Colorado, Backflip Studios started out with the idea that mobile was going to change the landscape and ecosystem of gaming. They created free engaging games and grew a huge user base but weren’t sure how to build a sustainable gaming business. Watch their story on how they built their company with AdMob. To see more stories like this, visit Success Stories on the AdMob website , and stay connected to all things AdMob and more by following our Twitter and Google+ page. Posted by Henry Wang AdMob Marketing

It’s important to have a monetization plan in place before building an app. How you monetize depends on the type of content you’re offering and how users engage with it. If you plan to monetize with ads, AdMob offers various ad formats that are easy to integrate with your app. Find out what they are and which ones are most suitable for your app by watching our video. To learn more about monetization, sign up for our free App Monetization Playbook , and stay connected on all things AdMob and more by following our Twitter and Google+ page. Posted by Henry Wang AdMob Marketing

The future is bright for mobile apps and their developers, but the road to success isn’t always smooth. With challenges all along the way – in designing, developing, growing and monetizing mobile apps, the process can be overwhelming without the right tools and resources to help. In a survey Google conducted last year, 25% of app developers had a hard time finding quality resources and support around monetization. That’s why we’re releasing a new eBook today called Making Money: The App Monetization Playbook .  We are thrilled to help bridge that gap for app developers like you by providing a detailed map of Google's tools and resources. Whether you’re part of a large company building multiple apps or you’re just getting started building your first app on your own, you’ll find helpful tips and best practices that you can use right away. Download a free copy here . For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter and Google+ ...

We hope you had a fun time tuning into Google I/O this year. If you weren’t able to yet, be sure to check out our talk on Smarter Monetization with AdMob and Google Analytics. In the video we share how AdMob helps you not just earn revenue from your app, but earn the most revenue. The talk covers many of our new features that puts this logic into action. Features such as targeted In-App Promotion ads and Custom Audience Targeting , which enables you to segment users of your app and determine who sees ads and who doesn't. If you’re interested in being a beta tester for this feature, please sign up here . Posted by Mike Schipper AdMob Marketing