Unofficial Google Products Help Centre

Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020 1 . Later today, at the Games Developer Conference (GDC) in San Francisco, I look forward to sharing a series of new innovations across ad formats, monetization tools and measurement insights for apps. New playable and video ad formats to get more people into your game Integrations to help you create better monetization experiences  Measurement tools that provide insights about how players are interacting with your game Let more users try your game with a playable ad format There’s no better way for a new user to experience your game than to actually play it. So today, we introduced playables, an interactive ad format in Universal App Campaigns that allows users to play a lightweight version of your game, right when they see it in any of the 1M+ apps in the Google Display...

Cross-posted from the Inside AdWords blog . Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns - one simple campaign that surfaces apps to billions of consumers who use Google Play, Search, YouTube, and more. It’s working, and more people are discovering apps on Google than ever before. Over the past year -- and thanks to Universal App Campaigns -- we've more than doubled the volume of app installs driven by ads, and to date we’ve delivered more than 2 billion downloads to developers. Today at Google I/O, we’re announcing multiple improvements to Universal App Campaigns to make it an even more powerful tool for app developers to find the right users for their app. Making app growth simple for iOS developers First, Universal App Campaigns are expanding beyond Android to help developers grow their iOS apps. Now, all app developers can tap into the simplicity and power of Universal App Campaigns to reach billions of And...