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Cross posted from the Google Ads Developer Blog . If you've created a Native Express ad unit recently, you may have noticed a new template format alongside App Install and Content: Video App Install. In the past few weeks, AdMob has rolled out support for video assets in Native Ads Express, giving publishers a new way to create more engaging presentations for their users. How to get started Enabling video demand for a Native Express ad unit is easy. Just open the ad unit's settings in the AdMob console, and look for the Ad type checkboxes at the top of the editor: Check the checkbox marked "Video app install," and save the change. In a short while, your ad unit will start serving video creatives alongside the other two formats, with no code changes to your app required. That means you can update your existing apps to display this new format without redeploying to the Play Store or App Store. An important thing to note is that video creatives are only available...

Episode twelve of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. With their customizable presentations and ability to be precached, Native Express ads fit right in with list-based user interfaces: In this deep dive episode of the Mobile Ads Garage, you'll learn how to integrate Native Express ads into an iOS app that uses a UITableViewController for its primary UI. Along the way you'll get a detailed set of step and see screencasts of an implementation in Xcode. The episode also covers a handy technique for tapping into the ad lifecycle to load native express ads sequentially, from the top of the list to the bottom. If you like the vi...

Episode 11 of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. In a break with tradition, this video is a deep technical dive on one subject: Native Ads Express in an Android RecyclerView. You'll learn how to modify an existing RecyclerView implementation to include Native Express ads, all the way from updating the adapter to loading the ads. In addition, you'll get a clever trick that makes sure your ads are always sized to match the UI, so they fit right in with your content. If you haven't used Native Ads Express before, you can see them in action in Episode 7 . Andrew and Gary cover all the basics: loading ads, placing them in layo...

Episode 10 of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, the Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. Knowing what's going on with your ads is a big part of maintaining a great user experience. In the latest episode of the Mobile Ads Garage, you'll see how to tap into the ad lifecycle so your app's informed of loads, clickthroughs, and other key events. You'll also get a detailed breakdown of the steps that occur in the life of an ad, info about which classes and callbacks to use for common tasks like pausing game engines and muting audio, and a real world example of how to put it all together. If you like the video, save the Mobile Ads Garage playlist to your YouTub...

Episode nine of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. In this episode of The Mobile Ads Garage, we discuss mediation, which is a way for publishers to get multiple networks of advertisers competing to display ads in their apps. We’ll show you how AdMob mediation works and what it can do for your business. Learn the pros and cons of mediation, see the details of implementation, and find out whether it’s right for your app. You'll also get screencasts for Android and iOS showing the integration of a third-party SDK, plus links to samples, written resources, and Gary the Graphics Guy acting like his usual, snarky self. If you like t...

Episode eight of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. Did you know that AdMob serves ads to more than two hundred countries and territories ? To celebrate, The Mobile Ads Garage presents Episode 8 in two languages! Katie from the Mobile Ads SDK team stops by to help Andrew talk about rewarded video mediation. You'll hear the basics of how and why to use AdMob mediation and the Mobile Ads SDK to show rewarded video ads in both English and Chinese. Rewarded video is a full-screen ad format in which users watch ads in exchange for something, typically an in-game reward. Because users hold the power of choice, they don't have to se...

Episode seven of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. Have you tried AdMob's Native Ads Express ? It's a new native ads format open to all AdMob publishers that can help you slim down the monetization code in your apps, plus give you the chance to update your ad layouts without a redeploy. In this episode you'll see sample ads, implementations in Xcode and Android Studio, and details on how to create CSS templates that'll make sure the ads in your apps look the way you want. If you've been considering a move to native ads, this is a great way to get started. If you like the video, save the Mobile Ads Garage playlist ...

Episode six of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. At I/O '16, Google announced that Firebase has become a unified mobile platform that can help you quickly develop high-quality apps, grow your user base, and earn more money. Part of that platform is AdMob, and this episode features not only Andrew and Gary, but also the Garage's first ever guest star: David East from the Firecasts series! David and Andrew will cover what the benefits of Firebase are for AdMob publishers, how to import both SDKs into a project, and how to link an AdMob app to a Firebase project so you can take advantage of Firebase's free and unlimited anal...

A new episode of The Mobile Ads Garage has hit YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, break down the feature, and show screencasts of real implementations on both Android and iOS – all in a friendly format. In the last episode, Andrew and Gary the Graphics Guy showed you how to implement AdMob interstitials on iOS and Android. Now they're back to show you how to put interstitials to work in the best ways possible. When is the best time to display? How early should you request an ad, and how often should your users see one? You'll get answers to these questions and more, along with cupcakes, cats who can play chess, and what appears to be a cloning incident gone awry. If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never mi...

The Mobile Ads Garage is a new series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode will cover one aspect of the SDK, break down the feature, and show screencasts of real implementations on both Android and iOS – all in a friendly format. With two episodes on banner ads on the books, the Mobile Ads Garage now turns its focus to interstitial ads. Andrew and Gary the Graphics Guy are back this week with a detailed explanation of the interstitial ad lifecycle, how to load ads, and how to display at just the right time. Along the way you'll get screencasts of Android Studio and Xcode, plus links to guides, samples, and other resources. If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode. We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out i...

Ever wondered about the best ways to monetize with banner ads while maintaining a great user experience? If so, the Mobile Ads Garage is here to help. In the third episode, Andrew and Gary the Graphics Guy cover how to integrate banner ads into a mobile app's UX, with a little help from Aunt Betty, hairless cats, and discount moose repellent. You'll see detailed breakdowns of things to avoid, plus reliable best practices that you can take back to your own apps. As always, links to guides, samples, and other resources are included. If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode. We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring...

The Mobile Ads Garage has returned with its second episode. In this video, you'll see screencasts and detailed breakdowns of how to implement banner ads for both iOS and Android. Plus, you'll get links to guides, samples, and other great resources. If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode. We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum . For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter , LinkedIn and Google+ pages.  -  Andrew Brogdon , Mobile Ads Developer Relations

Cross-posted from the Google Ads Developer blog . Today, the first episode of the Mobile Ads Garage hits YouTube! The Mobile Ads Garage is a new series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode will cover one aspect of the SDK, break down a feature, and show screencasts of real implementations on both Android and iOS – all in a friendly format. The series will make its home on YouTube's Google Developer Channel, where you'll find the first episode in the Mobile Ads Garage playlist along with a sneak peek of the next four. In addition to being a new way that people can find out about the SDK and how to use it, the series is a way for publishers to let us know what features they'd like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discus...