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In this week’s App-etizers, Max shares what’s the most important growth metric for your app. If you’ve been following the series , we last recently discussed how the secret to rapid growth is to not focus on growth at first, but instead focus on user engagement. Likewise, the most important growth metric to focus on isn’t a traditional growth metric at all. Watch the episode to learn more: To discover more insights about app growth, download our eBook, The No-Nonsense Guide to Growing Your Mobile App . Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page. Posted by Raj Ajrawat Product Specialist, AdMob

Today we’re launching the first episode of a new YouTube series called App-etizers, bite sized insights for app developers. For this first episode, watch Max (Google AdMob Specialist) share the secret to growing your mobile app. To learn more about app growth, download our eBook, The No-Nonsense Guide to Growing Your Mobile App . Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page. Posted by Raj Ajrawat Product Specialist, AdMob

Founded in 2012 in Vietnam, DivMob has produced over 10 gaming apps, garnering over 23M downloads worldwide. Watch their story on how they partnered with AdMob to grow their company.  To check out DivMob’s success story , or any other of our other success stories, visit us at at the AdMob website . Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page. Posted by Henry Wang AdMob Marketing

We recently did a case study with Backflip Studios, a wildly successful gaming company with over 300M downloads of their popular games Paper Toss and Ninjump. Founded in April 2009 in Boulder, Colorado, Backflip Studios started out with the idea that mobile was going to change the landscape and ecosystem of gaming. They created free engaging games and grew a huge user base but weren’t sure how to build a sustainable gaming business. Watch their story on how they built their company with AdMob. To see more stories like this, visit Success Stories on the AdMob website , and stay connected to all things AdMob and more by following our Twitter and Google+ page. Posted by Henry Wang AdMob Marketing

The future is bright for mobile apps and their developers, but the road to success isn’t always smooth. With challenges all along the way – in designing, developing, growing and monetizing mobile apps, the process can be overwhelming without the right tools and resources to help. In a survey Google conducted last year, 25% of app developers had a hard time finding quality resources and support around monetization. That’s why we’re releasing a new eBook today called Making Money: The App Monetization Playbook .  We are thrilled to help bridge that gap for app developers like you by providing a detailed map of Google's tools and resources. Whether you’re part of a large company building multiple apps or you’re just getting started building your first app on your own, you’ll find helpful tips and best practices that you can use right away. Download a free copy here . For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter and Google+ ...