Unofficial Google Products Help Centre

I/O is a magical time at Google. Every year, thousands of developers gather in Google's backyard to share new product ideas and learn about our latest innovations in computing. We're meeting at an exciting time for the developer community. It's a time when consumers have more choices than ever before—like where to shop, what to watch, which games to play and how to communicate with friends and family. Your product needs to stand out. You need tools to help your business grow. And you need to make sure your users are happy. We think we can help. This afternoon, my team and I will share 3 new innovations for developers to make it easy for users to pay for your services, build profitable businesses and grow your user base. Check out our live stream here or at the end of this post. Enabling users to pay with Google Starting today, our suite of payment solutions will be expanding. The Google Payment API enables merchants and developers to turbocharge checkout conversion by offe...

What: Google Marketing Next keynote live stream When: Tuesday, May 23rd at 9:00 a.m. PT/12:00 p.m. ET. Duration: 1 hour Where: On the Inside AdWords Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your ability to reach consumers, simplify campaign measurement and increase your productivity. We’ll also give you a sneak peek at how brands are starting to use the Google Assistant to delight customers. Register for the live stream here . Until then, follow AdWords on Twitter , Google+ , Facebook and LinkedIn for previews of what's to come. Posted by Sridhar Ramaswamy Senior Vice President, Ads and Commerce

Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020 1 . Later today, at the Games Developer Conference (GDC) in San Francisco, I look forward to sharing a series of new innovations across ad formats, monetization tools and measurement insights for apps. New playable and video ad formats to get more people into your game Integrations to help you create better monetization experiences  Measurement tools that provide insights about how players are interacting with your game Let more users try your game with a playable ad format There’s no better way for a new user to experience your game than to actually play it. So today, we introduced playables, an interactive ad format in Universal App Campaigns that allows users to play a lightweight version of your game, right when they see it in any of the 1M+ apps in the Google Display...

Cross-posted from the Inside AdWords blog . Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns - one simple campaign that surfaces apps to billions of consumers who use Google Play, Search, YouTube, and more. It’s working, and more people are discovering apps on Google than ever before. Over the past year -- and thanks to Universal App Campaigns -- we've more than doubled the volume of app installs driven by ads, and to date we’ve delivered more than 2 billion downloads to developers. Today at Google I/O, we’re announcing multiple improvements to Universal App Campaigns to make it an even more powerful tool for app developers to find the right users for their app. Making app growth simple for iOS developers First, Universal App Campaigns are expanding beyond Android to help developers grow their iOS apps. Now, all app developers can tap into the simplicity and power of Universal App Campaigns to reach billions of And...

When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games (1) . However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used. For game developers, building a successful business has often depended on an approach of acquiring as many users as possible, then trying to keep them engaged in the game as their interest wanes. While volume is important, it’s more important to find the right kind of user, who’ll open the app and keep on playing. That’s why today, at the Game Developers Conference (GDC), we announced a host of new features in AdWords and AdMob that make it simpler for developers to reach the right users at scale. SGN’s Search Trial Run Ad for Panda Pop Let users try your app before downloading from Google Search We recently introduced Trial Run Ads on the Google Display Network which let users stream your g...