Unofficial Google Products Help Centre

In this post, we’re going to discuss an easy way to help avoid violating our policy against interstitial ads that unexpectedly launch ( Layout Encourages Accidental Clicks - Unexpected Launch Interstitials ): implementing a splash page (Loading/Title Screen) in your app. A splash page is a static screen, containing no clickable content, which launches before the user gets to the ‘Home Screen’ of your app. First, we’ll talk about the violation itself. If you choose to implement interstitial ads in your app, you need to ensure that your implementation won’t encourage users to click on it accidentally. An example of a violating implementation can be found below (Fig.1): Fig.1: This interstitial ad implementation violates our policies, as an interstitial launches on the ‘Home Screen’ of the app without any action by the user. In the example above, an interstitial ad launches while the user is idle on the ‘Home Screen’ of the app. This implementation is in violation of our policies, as i...

In today’s topic, we’re exploring how you can help stay compliant with AdMob policies when using the AdMob interstitial ad format. If you have ever received a policy message for “Layout encourages accidental clicks - Interstitial Ads”, or have had trouble with implementing interstitials to trigger on time, read ahead for our best practices. App layouts that encourage accidental clicks are a common policy issue for publishers. When implementing interstitial ads within a mobile app, there may be a slight delay in when the ad gets triggered after a user selects an action. In the example below we can see that an interstitial ad launches unexpectedly with a delay on the second screen after the page has already loaded. This delay can occur due to carrier latency when requesting the interstitial ad. Carrier Latency causing a delay in the interstitial ad Pre-loading your interstitial ads will allow you to avoid latency when the ad is displayed to the user. In the corrected example below, th...

The Mobile Ads Garage is a new series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode will cover one aspect of the SDK, break down the feature, and show screencasts of real implementations on both Android and iOS – all in a friendly format. With two episodes on banner ads on the books, the Mobile Ads Garage now turns its focus to interstitial ads. Andrew and Gary the Graphics Guy are back this week with a detailed explanation of the interstitial ad lifecycle, how to load ads, and how to display at just the right time. Along the way you'll get screencasts of Android Studio and Xcode, plus links to guides, samples, and other resources. If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode. We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out i...

We’ve recently made some updates to our AdMob Help Center to help provide further guidance on implementing interstitial ads. These best practices, along with examples of what you should and shouldn’t do, are designed to help developers implement interstitial ads. Mobile devices have limited screen size, which means that careful planning for your ad placement is especially important. Improper implementation can lead to accidental clicks, and our goal is to build a strong ecosystem that benefits users, advertisers and developers in the long term. Our goal is to provide examples which help developers create positive user experiences.  Users should not be overwhelmed with interstitial ads. Repeated interstitial ads often lead to poor user experiences and accidental clicks. Additionally, users should not be surprised by interstitial ads. Placing interstitial ads so that they suddenly appear when a user is focused on a task at hand (e.g., playing a game, filling out a form, reading cont...

Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats - also known as full-screen ads - that run on apps in the AdMob network and DoubleClick Ad Exchange. Inspired by Material Design , the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more consistent with the brand's look and feel -- we extract a dominant color either from the cover photo or app icon and apply it to the footer and install button. We found that having a greater variety of designs and colors can improve conversion rate. Other features include the app’s rating, and a screenshot gallery which appears when a user taps ‘More images’, so users can learn more about the app without leavi...