Unofficial Google Products Help Centre

Invalid activity is an important topic we'd like to discuss in today's post. Invalid activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid activity covers intentionally fraudulent traffic as well as accidental clicks. Publishers can take many preventative steps to prevent invalid activity on their accounts. If we find invalid activity in your app(s), you may be at risk for account suspension or disablement. We may also refund revenue generated from invalid clicks to affected advertisers. Publishers must not artificially inflate the impressions or clicks the ads receive, either through automated or manual means. Clicks on Google ads must result from genuine user interest. We understand that a third party may generate invalid activity on your ads without your knowledge or permission. However, ultimately, it is your responsibility as the publisher to ensure that the activity on your ads is vali...

We’ve recently made some updates to our AdMob Help Center to help provide further guidance on implementing interstitial ads. These best practices, along with examples of what you should and shouldn’t do, are designed to help developers implement interstitial ads. Mobile devices have limited screen size, which means that careful planning for your ad placement is especially important. Improper implementation can lead to accidental clicks, and our goal is to build a strong ecosystem that benefits users, advertisers and developers in the long term. Our goal is to provide examples which help developers create positive user experiences.  Users should not be overwhelmed with interstitial ads. Repeated interstitial ads often lead to poor user experiences and accidental clicks. Additionally, users should not be surprised by interstitial ads. Placing interstitial ads so that they suddenly appear when a user is focused on a task at hand (e.g., playing a game, filling out a form, reading cont...

To make it easier for you to access help while you're using AdMob , we've added a new, built-in Help Widget. The Help Widget lets you easily search and read help center articles directly from within AdMob. To use the widget, click the “Question Mark” icon  . A pop-up will appear displaying help center content related to your current location in AdMob. You can also use the widget to search for other articles. Click any article you’re interested in, and it will still be shown inside the widget, all without leaving AdMob! Once you find your answer, you can leave the widget open on the side to easily follow the steps listed in the article. If you’re done using the widget, you can close it by clicking the “X” in the corner. If you've been to the help center recently, you may have noticed a little box at the bottom of some of the pages. We've listened to your feedback and added a little human touch. In that box, you’ll find a picture of the “androidified” author of the artic...

We’ve recently made some updates to our AdMob Help Center to help provide further guidance on implementing banner ads. These best practices, along with examples of what you should and shouldn’t do, are designed to help developers implement banner ads. Mobile devices have limited screen size, which means that careful planning for your ad placement is especially important. Improper implementation can lead to accidental clicks, and our goal is to build a strong ecosystem that benefits users, advertisers and developers in the long term.  Close proximity of banner ads to other elements within an app is one of the biggest causes of accidental clicks. To avoid accidental clicks, banner ads should not be placed next to interactive navigational buttons, such as a “next” button or on a game play screen where users are continuously interacting with the app. For example, separating the banner ad from app interactive elements helps reduce user confusion and the likelihood of accidental clicks....