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Episode twelve of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. With their customizable presentations and ability to be precached, Native Express ads fit right in with list-based user interfaces: In this deep dive episode of the Mobile Ads Garage, you'll learn how to integrate Native Express ads into an iOS app that uses a UITableViewController for its primary UI. Along the way you'll get a detailed set of step and see screencasts of an implementation in Xcode. The episode also covers a handy technique for tapping into the ad lifecycle to load native express ads sequentially, from the top of the list to the bottom. If you like the vi...

Episode 11 of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. In a break with tradition, this video is a deep technical dive on one subject: Native Ads Express in an Android RecyclerView. You'll learn how to modify an existing RecyclerView implementation to include Native Express ads, all the way from updating the adapter to loading the ads. In addition, you'll get a clever trick that makes sure your ads are always sized to match the UI, so they fit right in with your content. If you haven't used Native Ads Express before, you can see them in action in Episode 7 . Andrew and Gary cover all the basics: loading ads, placing them in layo...

At AdMob, we know how important user experience is to creating a great app. Consistent patterns, refreshing simplicity and polished, thoughtful design make for happy users and potentially higher ad engagement rates. Native advertising is the next step in meeting user’s UX expectations. Native ads are less jarring than traditional ads and fit in with app content more naturally, providing a better user experience. Now, that’s smart business. Here are four ways you can make UX a priority both within your app and ad experience. 1. Consistency Sometimes it’s good to be predictable. By sticking to consistent UX patterns in your app, you can help users focus less on navigating and more on your app’s content and value. Don’t surprise your user with new elements – stick to a steady user flow like swiping left on a news app to exit an article or navigate the headline feed. Use consistent design elements like dedicated font sizes, colors, buttons, and screen sizes. Same goes for your users’ a...

AdMob’s native ads express is a quick and simple way to set up and monetize your native ads effectively. Three developers share their success stories of switching to native and growing both their revenue and business. 1. Word Search by Pink Pointer Word nerds all over the globe can’t get enough of Word Search (also known as Word Find, Word Seek or Word Sleuth), a Latin American word search puzzle game with more than 22,000 puzzles, distributed in 37 languages. How they use native ads: Native ads work well in content feeds, so Pink Pointer uses them in their feed of entertaining word search puzzles. When users log in to play, they see a list of all available puzzles. The native ad is embedded within this list, making it attractive, easy to spot, but never obtrusive. Results: By replacing banners at the top of the page, Thiago Lopes Rosa of Pink Pointer saw an increase of 50% in CTR and 90% in RPM - helping to maximize revenue, without compromising user experience. Tip from devel...

Have you started using AdMob native ads, but feel like you could be getting more out of it? We know it can be hard to get it right the first time, so we recommend A/B testing when implementing native ads in your app. Why? Because native ads give you so much more flexibility and even the smallest tweaks can make a huge difference in your app revenue or give you peace of mind that you’re improving your user experience. With that in mind, here are four steps to help you run an effective A/B test. 1. Start with a defined goal and a hypothesis Step back and decide on a single hypothesis that has the most potential to improve your business and start there. So where should you start testing? One good place to look at is design elements on your ad template and how it can impact greater user ad engagement. For example, a simple variation like changing font sizes (10px to 13px) would lead you to hypothesize that a larger font size will increase user engagement with the ad and make the call to...

Every day in India, millions of people jump on a train to get to where they want to go. SmartApps India created a must-have local app to make this journey easier. This fast, convenient app - Indian Railway IRCTC Train PNR - allows users to check the live status of their train, browse rail schedules, book seats and even order snacks and meals for their journey. Super handy. Using native to boost revenue:  Looking for an ad solution to closely match the look and feel of their app, SmartApps chose to monetize with AdMob native ads. After implementing just one AdMob native ad, SmartApps grew their ad revenue by 55%. Smart placement:  When scanning through train schedules and available seats, app users are shown a list of information cards. This feed presented SmartApps with a golden opportunity to show non-obtrusive, yet visible, native ads to users. “We made good use of the various template customization options available on the native ad express dashboard,” says SmartApps Ind...