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AdMob’s rewarded video is a quick and simple way to monetize your app effectively. Two developers share their learnings and success stories of using rewarded video ads to grow their revenue and business. 1. JOYCITY: Game of Dice JOYCITY, a leading mobile-first developer of games and entertainment for iOS and Android, released Game of Dice, a fast-paced, quirky game that has amassed a legion of fans worldwide. How they use rewarded ads JOYCITY aimed to monetize non-spending users in the in-app-purchase (IAP) heavy game without cannibalizing IAP revenue. By implementing AdMob’s rewarded video ads demand and by including multiple third party demand sources via the AdMob mediation feature, JOYCITY were able to incorporate rewarded video ads into their gaming app and increase revenue. Results JOYCITY saw overall revenue of Game of Dice increase, with their IAP revenue in particular increasing by 10%, while also maintaining their daily active user rates. Somin Oh, Ad Monetization Manag...

Yesterday, at the Game Developers Conference (GDC), we announced important updates to AdMob that could help you unlock new business with rewarded video formats and free, unlimited and real-time analytics reporting. These features will help you monetize your games more effectively by helping you keep your players engaged with more immersive ads and by giving you a faster understanding of how they are interacting with your game. Over the last year, developers embraced AdMob’s platform to mediate rewarded video ads to nine leading rewarded networks , including TapJoy which we announced yesterday. And we’re not stopping there. AdMob developers around the world now have access to Google’s own video advertising demand from Google AdWords, significantly increasing the breadth and scale of rewarded demand available. That means AdMob now offers a single platform solution including mediation, demand, and reservations. And for those publishers currently using either IronSource or MoPub, adaptors...