Mid-day more than midway to success
Note: Google does not sell or endorse any registration kits or CDs for the AdSense program. If you have reached this page after being asked to purchase a registration kit or CD, please know that Google is not affiliated with any offers of this nature. To sign-up for a free AdSense account, please visit www.google.com/adsense. Mid-day.com is a newspaper website for readers in Mumbai, India which has been in the AdSense program since 2005. According to Gauri Daswani, who was the Mid-day.com Assistant Manager at the time, 50% of the site's revenue is generated through AdSense. "Monetization has become much easier with the AdSense model," she says. "To ensure good results from AdSense, it is imperative that we create compelling content which in turn accounts for a good user experience and definitely benefits Google's advertisers." Initially, Gauri and her team relied on fixed ad colors and placements. They noticed that the site was earning a similar amount of r...