Native Express Video
Cross posted from the Google Ads Developer Blog . If you've created a Native Express ad unit recently, you may have noticed a new template format alongside App Install and Content: Video App Install. In the past few weeks, AdMob has rolled out support for video assets in Native Ads Express, giving publishers a new way to create more engaging presentations for their users. How to get started Enabling video demand for a Native Express ad unit is easy. Just open the ad unit's settings in the AdMob console, and look for the Ad type checkboxes at the top of the editor: Check the checkbox marked "Video app install," and save the change. In a short while, your ad unit will start serving video creatives alongside the other two formats, with no code changes to your app required. That means you can update your existing apps to display this new format without redeploying to the Play Store or App Store. An important thing to note is that video creatives are only available...