Supercharge your Game with AdMob at Casual Connect USA 2016

Are you attending Casual Connect USA 2016 in San Francisco from July 18th to 20th? If the answer is yes, come meet the AdMob team at the Google booth (#106), where you’ll learn how to grow your gaming revenue! AdMob specialists will be in attendance to help answer any questions you might have and optimize your account on the spot.


On Monday, July 18th at 11:30am, don’t miss our talk: Building a Thriving Game Community with Google with Google’s mobile ad product management leader, Sissie Hsiao. During this session, you’ll hear Google’s plans to help game developers grow with smart insights and automated tools that harness the breadth and diversity of the Google ecosystem. You'll learn how Google’s machine learning brings powerful precision to your marketing. And learn how the Google platform is moving to let you put your data and insights at the center of everything you do across Google-- enabling you to value all your players and to build a thriving games community.

After the talk, come check out our workshops from 1:00pm to 4:00pm where you’ll meet with our product leaders and get a deep dive on a range of topics. These workshops are 20 minutes long and open to everyone. Seating is limited so be sure to come 5 minutes early to the workshop you want to attend.

1:00pm - 1:25pmBest practices for finding and engaging high quality players

Alex Valle, Head of Mobile App Ad Products, will share how Google’s insights and automated ads tools can help you understand what your players value the most and how to find them.
1:25pm - 1:50pmDrive installs using awareness and intent

Samantha Eisler and Connie Lin from the the App Dev team will discuss ways you can improve your keywords to get the best performing Search campaigns. 
1:50pm - 2:15pmAligning monetization with player happiness

Gaming BD Lead Alejandro Manchado will discuss how to maximize your revenue across ads and IAP and tailor your monetization by user segment with AdMob and Firebase.
2:15pm - 2:40pmMore than a glimpse – storytelling using engaging formats

As the team lead for Google’s App Developer Sales, Beth Berger will share insights and best practices on how you can use Google’s app promotion solutions to take your app to the next level.
2:40pm - 3:05pmTips for taking your game global – efficiently

Google has made it really easy for you to launch your app globally.  Global Product Lead Christine Lee will share how Google helps you identify which market to enter and localize your app content for users.


Even if you can’t attend this year, you’ll be able to stay in the loop. We’ll be live tweeting and sharing the event on our Twitter, LinkedIn and Google+ channels, using the hashtags #Google #CasualConnect .

Posted by Henry Wang, Product Marketing, AdMob

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