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Have you started using AdMob rewarded video, but feel like you could be getting more out of it? We know it can be hard to get it right the first time, so we recommend A/B testing when implementing rewarded video in your app. Why? Because rewarded video gives you so much more flexibility and even the smallest tweaks can make a huge difference in your app revenue or give you peace of mind that you’re improving your user experience. With that in mind, here are four steps to help you run an effective A/B test. 1. Start with a defined goal and a hypothesis: Step back and decide on a single hypothesis that has the most potential to improve your business and start there. So where should you start testing?  One good place is the design elements in your ad template and how it can impact greater user ad engagement.For example, if you have a hypothesis that font sizes impact clarity and user engagement then you could create two variations with different font sizes (10pm and 13pm) to test k...

AdMob’s rewarded video is a quick and simple way to monetize your app effectively. Two developers share their learnings and success stories of using rewarded video ads to grow their revenue and business. 1. JOYCITY: Game of Dice JOYCITY, a leading mobile-first developer of games and entertainment for iOS and Android, released Game of Dice, a fast-paced, quirky game that has amassed a legion of fans worldwide. How they use rewarded ads JOYCITY aimed to monetize non-spending users in the in-app-purchase (IAP) heavy game without cannibalizing IAP revenue. By implementing AdMob’s rewarded video ads demand and by including multiple third party demand sources via the AdMob mediation feature, JOYCITY were able to incorporate rewarded video ads into their gaming app and increase revenue. Results JOYCITY saw overall revenue of Game of Dice increase, with their IAP revenue in particular increasing by 10%, while also maintaining their daily active user rates. Somin Oh, Ad Monetization Manag...

At AdMob, we know how important user experience is to creating a great app. Non-intrusive ads make for happy users and higher ad engagement rates, and we think rewarded videos are the next step in meeting and exceeding a users expectations for a great experience. Here are three ways AdMob can help improve your user experience with rewarded video ads. 1. Consistency With reliable UX patterns, you’ll form clear breaks in your apps where users are expecting to see engaging ads. And when it comes to rewarded video, ads that appear at just the right moment will provide a mutual benefit to both user and publisher. For example, in a gaming app, you might want to reward your user with extra lives in exchange for watching a video at a moment when the game would otherwise end. Your users will thank you for it! 2. No tricks A rewarded video is still an ad, so it is important to make the value exchange between user and publisher transparent. Users are presented with a clear description of the ac...

Episode fourteen of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. This video is a special one for two reasons. Not only is it the first to feature AdMob's open source plugin for Unity, but it's also the Garage debut of AdMob's own rewarded video ads! Previously, publishers who wanted to use the Mobile Ads SDK to integrate rewarded video ads had to use mediation to source ads from other networks. Now, however, AdMob has its own rewarded demand , which means you can take advantage of the format with no mediation required. In this episode, you'll see screencasts and a breakdown of how to request and show rewarded video ads with th...

With faster devices and more bandwidth come richer apps with more immersive ads. AdMob has cutting-edge formats to help you deliver high quality ads that load fast. AdMob can help you build audiences by integrating rewarded ad formats into your app mechanics. Using the right technology you could earn money and enhance your user experience. Here’s a quick guide to help get you started, it’s easy – we promise. Before you get started, make sure your SDKs are updated (Android v9.0 or higher and iOS v7.9.1 or higher), then… Sign in to your AdMob account Create a new AdMob rewarded interstitial ad unit Configure your ad unit settings (this is where you can tinker with the reward amount, the reward itself, and set an ad frequency cap to ensure your users don’t see the same ad too many times). Implement the rewarded interstitial ad unit and ad unit ID where the ad will be shown in the app. Take a look at our Android implementation guide and iOS implementation guide for help. Optionally inte...

Rewarded video is changing the way publishers monetize their content. We’ve seen advertising evolve to become mutually beneficial to both the user and the publisher, while also providing a better, richer experience. This is a huge potential opportunity for app developers, but how can you use rewarded video to augment your user experience and monetize your app?  Here’s a quick overview of what rewarded advertising is, and some of its important features. What’s rewarded? Rewarded video is a non-intrusive, short-form video that creates a value exchange between a publisher and a user: user’s voluntarily give their time to watch an ad in exchange for a reward, or in-app currency. Rewarded video isn’t a new thing. Gaming publishers have been taking advantage of user opt-in video for several years, but we’ve recently seen rewarded video gaining traction across several different verticals. Publishers are exploring the potential of leveraging premium features, exclusive content, or upgrad...

Yesterday, at the Game Developers Conference (GDC), we announced important updates to AdMob that could help you unlock new business with rewarded video formats and free, unlimited and real-time analytics reporting. These features will help you monetize your games more effectively by helping you keep your players engaged with more immersive ads and by giving you a faster understanding of how they are interacting with your game. Over the last year, developers embraced AdMob’s platform to mediate rewarded video ads to nine leading rewarded networks , including TapJoy which we announced yesterday. And we’re not stopping there. AdMob developers around the world now have access to Google’s own video advertising demand from Google AdWords, significantly increasing the breadth and scale of rewarded demand available. That means AdMob now offers a single platform solution including mediation, demand, and reservations. And for those publishers currently using either IronSource or MoPub, adaptors...

Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020 1 . Later today, at the Games Developer Conference (GDC) in San Francisco, I look forward to sharing a series of new innovations across ad formats, monetization tools and measurement insights for apps. New playable and video ad formats to get more people into your game Integrations to help you create better monetization experiences  Measurement tools that provide insights about how players are interacting with your game Let more users try your game with a playable ad format There’s no better way for a new user to experience your game than to actually play it. So today, we introduced playables, an interactive ad format in Universal App Campaigns that allows users to play a lightweight version of your game, right when they see it in any of the 1M+ apps in the Google Display...

Episode eight of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. Did you know that AdMob serves ads to more than two hundred countries and territories ? To celebrate, The Mobile Ads Garage presents Episode 8 in two languages! Katie from the Mobile Ads SDK team stops by to help Andrew talk about rewarded video mediation. You'll hear the basics of how and why to use AdMob mediation and the Mobile Ads SDK to show rewarded video ads in both English and Chinese. Rewarded video is a full-screen ad format in which users watch ads in exchange for something, typically an in-game reward. Because users hold the power of choice, they don't have to se...