Unofficial Google Products Help Centre

All views expressed in this blog post are solely those of the author, and not that of Google. This guest post is from Sreeraman Thiagarajan, a Google Developers Expert in the app marketing and monetization space and a published author on the Economic Times . Sreeraman is featured as our guest blogger to share insights and tips from his experience to help AdMob developers grow their earnings. If you’re new to AdMob, be sure to sign up here . In the introductory post we saw how AdMob lets app developers take control of monetizing their apps - here’s the second part on optimization and measuring. Optimizing revenue and volume: A counter question I often get goes like this “But other networks offer better eCPM (more dollar for every one thousand impressions served), why must I choose AdMob?” Answer for this lies in understanding two metrics and the two respective fundamentals behind each of these metrics. The first metric is ‘fill rate’ which means how many relevant ads can the a...

All views expressed in this blog post are solely those of the author, and not Google. This guest post is from Sreeraman Thiagarajan, a Google Developers Expert in the app marketing and monetization space and a published author on the Economic Times . Sreeraman is featured as our guest blogger to share insights and tips from his experience to help AdMob developers grow their earnings. If you’re new to AdMob, be sure to sign up here . There’s never been a better time to be an app developer in India. According to reports referenced in the Economic Times, app downloads on Google Play from India grew from 3.5 billion downloads in 2015 to 6.2 billion downloads in 2016 1 . Based on this report, India now holds the top spot in the world for apps downloaded on Google Play, even outranking the US and Brazil. As noted in a recent article by Quartz India, nearly 90% of India’s over 220 million smartphone users have Android smartphones, so the ~6 billion app download figures comes as no surprise...