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Episode 10 of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, the Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. Knowing what's going on with your ads is a big part of maintaining a great user experience. In the latest episode of the Mobile Ads Garage, you'll see how to tap into the ad lifecycle so your app's informed of loads, clickthroughs, and other key events. You'll also get a detailed breakdown of the steps that occur in the life of an ad, info about which classes and callbacks to use for common tasks like pausing game engines and muting audio, and a real world example of how to put it all together. If you like the video, save the Mobile Ads Garage playlist to your YouTub...

"With AdMob taking care of the revenue part, we can focus on doing the fun part, which is making great games for our users.” - Tenny Woo, Direct and Frankie Lee, CTO After working 20 years in a job that didn’t tap into his passion, Tenny Woo decided to quit in 2011 and start developing gaming apps to express his creativity. Today, he’s the managing director of Balloon Island, a successful Hong Kong-based mobile gaming company with more than 1M downloads and popular games like Ultimate Jewel, Star Gems and Lollipops series. The problem Balloon Island develops apps for both Android and iOS to make their games more widely accessible. Woo knew that it was important to sustain and grow his company. Woo decided to turn to AdMob because of its reputation for publisher support and global reach. The solution To keep user experience intact, Balloon Island used a combination of banner ads and interstitials, showing only relevant ads. After implementing ads, Balloon Island took advantage of A...

Episode six of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. At I/O '16, Google announced that Firebase has become a unified mobile platform that can help you quickly develop high-quality apps, grow your user base, and earn more money. Part of that platform is AdMob, and this episode features not only Andrew and Gary, but also the Garage's first ever guest star: David East from the Firecasts series! David and Andrew will cover what the benefits of Firebase are for AdMob publishers, how to import both SDKs into a project, and how to link an AdMob app to a Firebase project so you can take advantage of Firebase's free and unlimited anal...

A new episode of The Mobile Ads Garage has hit YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, break down the feature, and show screencasts of real implementations on both Android and iOS – all in a friendly format. In the last episode, Andrew and Gary the Graphics Guy showed you how to implement AdMob interstitials on iOS and Android. Now they're back to show you how to put interstitials to work in the best ways possible. When is the best time to display? How early should you request an ad, and how often should your users see one? You'll get answers to these questions and more, along with cupcakes, cats who can play chess, and what appears to be a cloning incident gone awry. If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never mi...

Founded in 2011, Sohomob is a Hong Kong based company that’s well known for its successful mobile board game apps. They take pride in delivering high-quality games to users and focus on making the games beautiful, easy to use and functional. As a result, Sohomob’s games have attracted players from all over Asia, with Battle Ludo earning over 10M downloads. “AdMob is the most comprehensive and reliable product in the market” - Daniel Ho, co-founder, Sohomob The problem To build a sustainable business, Sohomob needed a way to monetize its growing user base without interfering with social gameplay. The solution Turning to AdMob because of its reputation for global reach, Sohomob implemented a variety of ad formats including banners, interstitials and videos. To avoid interfering with gameplay, Sohomob showed ads only in between levels and at natural breaks. This helped them engage users without disrupting the gaming experience. Sohomob also leveraged AdMob mediation and a d network opti...

The Mobile Ads Garage is a new series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode will cover one aspect of the SDK, break down the feature, and show screencasts of real implementations on both Android and iOS – all in a friendly format. With two episodes on banner ads on the books, the Mobile Ads Garage now turns its focus to interstitial ads. Andrew and Gary the Graphics Guy are back this week with a detailed explanation of the interstitial ad lifecycle, how to load ads, and how to display at just the right time. Along the way you'll get screencasts of Android Studio and Xcode, plus links to guides, samples, and other resources. If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode. We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out i...

AdMob Mediation is an easy way for you to manage different ad networks and help maximize revenue, all from a single interface. With AdMob Mediation, you can also take advantage of ad network optimization , a feature that helps you generate the highest CPM from your mediation stack. Ad network optimization does this by obtaining the freshest CPM from each ad network based on historical performance, and dynamically reorders them in the mediation stack, so that the ad network with the highest CPM serves ads to your apps. Today we’re excited to announce that we’ve enabled ad network optimization support for Chartboost and Unity Ads, with country-level specific CPM support. They will join over twenty of our existing supported ad network optimization ad networks . Getting started with ad network optimization is easy; simply select the ad network(s) you want to add to mediation, enter your ad network login credentials and AdMob will pull the accurate CPM data for each network. 1. In ad netwo...

Ever wondered about the best ways to monetize with banner ads while maintaining a great user experience? If so, the Mobile Ads Garage is here to help. In the third episode, Andrew and Gary the Graphics Guy cover how to integrate banner ads into a mobile app's UX, with a little help from Aunt Betty, hairless cats, and discount moose repellent. You'll see detailed breakdowns of things to avoid, plus reliable best practices that you can take back to your own apps. As always, links to guides, samples, and other resources are included. If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode. We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring...

The Mobile Ads Garage has returned with its second episode. In this video, you'll see screencasts and detailed breakdowns of how to implement banner ads for both iOS and Android. Plus, you'll get links to guides, samples, and other great resources. If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode. We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum . For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter , LinkedIn and Google+ pages.  -  Andrew Brogdon , Mobile Ads Developer Relations

This week at the Game Developers Conference , we announced that developers can easily monetize apps with rewarded video ads from a number of ad providers in AdMob Mediation . Supported networks and platforms include AdColony, AppLovin, Chartboost, Fyber, Upsight, and Vungle, with more being added all the time. So if you’re a developer monetizing with these providers and using AdMob Mediation to do so, you can easily manage and optimize them through the AdMob interface. What’s rewarded advertising? Rewarded advertising has become a popular form of monetization. With rewarded ads, users are given the choice to engage with ads in exchange for in-app rewards. For example, in a gaming app, a user can watch a video to receive a power up after failing a level. Features to help you optimize You can already use AdMob Mediation to monetize apps using banner and interstitial ads. Now, you can enjoy the same powerful meditation tools for rewarded ads: Ad network optimization - Earn more by automa...

When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games (1) . However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used. For game developers, building a successful business has often depended on an approach of acquiring as many users as possible, then trying to keep them engaged in the game as their interest wanes. While volume is important, it’s more important to find the right kind of user, who’ll open the app and keep on playing. That’s why today, at the Game Developers Conference (GDC), we announced a host of new features in AdWords and AdMob that make it simpler for developers to reach the right users at scale. SGN’s Search Trial Run Ad for Panda Pop Let users try your app before downloading from Google Search We recently introduced Trial Run Ads on the Google Display Network which let users stream your g...

Publishers have long used mediation to maximize revenue by showing ads sourced from diverse ad networks. However adding new networks required integrating and testing new SDKs - which often led to wasted development resources, app updates, bugs and bloated code. With SDK-less mediation it is now possible to simply add new networks server side without updating their apps. Today, we’re excited to announce that we’re adding SDK-less mediation to the AdMob and DoubleClick for Publishers platforms. SDK-less mediation is a feature that lets developers add new ad networks without having to integrate additional SDKs or adapters. This is great for developers who are concerned with SDK size or who simply do not want to deal with the hassle of adding and updating new ad network SDKs. With SDK-less mediation, developers can conveniently add new ad networks to their mediation stack. "AdMob SDK-less allows us to test new networks without updating binaries. It means we can get more expensive tr...

Showing ads from multiple ad networks increases competition in your app and can help you earn more revenue. AdMob Mediation offers you a way to manage many different networks to maximize your fill rate, all from a single interface. We’ve been adding new features to our mediation solution, such as ad network optimization , which dynamically generates the highest CPM for each ad from the ad networks in your mediation stack. And we’ve been continually adding ad networks , giving you more choice when selecting ad networks. Today, we’re excited to announce that we’ve added Vungle and Vpon as our newest mediation partners, with Vungle also supporting ad network optimization. Here’s what developers have to say about AdMob mediation: After integrating AdMob mediation and opting into ad network optimization, Bangkok-based company Sinoze saw its AdMob revenue grow by nearly 70% and overall revenue by 175%. To learn more about Sinoze’s big revenue uplift with their popular music app Thapster, c...