Game developer Balloon Island Increases Revenue by 150% with AdMob Mediation
"With AdMob taking care of the revenue part, we can focus on doing the fun part, which is making great games for our users.” - Tenny Woo, Direct and Frankie Lee, CTO After working 20 years in a job that didn’t tap into his passion, Tenny Woo decided to quit in 2011 and start developing gaming apps to express his creativity. Today, he’s the managing director of Balloon Island, a successful Hong Kong-based mobile gaming company with more than 1M downloads and popular games like Ultimate Jewel, Star Gems and Lollipops series. The problem Balloon Island develops apps for both Android and iOS to make their games more widely accessible. Woo knew that it was important to sustain and grow his company. Woo decided to turn to AdMob because of its reputation for publisher support and global reach. The solution To keep user experience intact, Balloon Island used a combination of banner ads and interstitials, showing only relevant ads. After implementing ads, Balloon Island took advantage of A...