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Yesterday, at the Game Developers Conference (GDC), we announced important updates to AdMob that could help you unlock new business with rewarded video formats and free, unlimited and real-time analytics reporting. These features will help you monetize your games more effectively by helping you keep your players engaged with more immersive ads and by giving you a faster understanding of how they are interacting with your game. Over the last year, developers embraced AdMob’s platform to mediate rewarded video ads to nine leading rewarded networks , including TapJoy which we announced yesterday. And we’re not stopping there. AdMob developers around the world now have access to Google’s own video advertising demand from Google AdWords, significantly increasing the breadth and scale of rewarded demand available. That means AdMob now offers a single platform solution including mediation, demand, and reservations. And for those publishers currently using either IronSource or MoPub, adaptors...

Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020 1 . Later today, at the Games Developer Conference (GDC) in San Francisco, I look forward to sharing a series of new innovations across ad formats, monetization tools and measurement insights for apps. New playable and video ad formats to get more people into your game Integrations to help you create better monetization experiences  Measurement tools that provide insights about how players are interacting with your game Let more users try your game with a playable ad format There’s no better way for a new user to experience your game than to actually play it. So today, we introduced playables, an interactive ad format in Universal App Campaigns that allows users to play a lightweight version of your game, right when they see it in any of the 1M+ apps in the Google Display...

The Game Developers Conference (GDC) is less than one week away in San Francisco. We’re excited to give you a glimpse into how we are helping mobile game developers build businesses and improve user experiences, while monetizing successfully. Our Google Developer Day will take place in Room 2020 of the West Hall of Moscone Center on Monday, February 27 . We'll share how new devices, platforms, and tools are helping developers grow successful businesses and push the limits of mobile gaming. Then stay with us for a diverse set of lightning talks and panels covering topics including virtual reality, machine learning, monetization and more. Here’s a look at the schedule: Opening Keynote || 10AM : We’ll kick off the day by sharing how Google is ramping up efforts to help game developers grow their businesses and make Android a great platform for games. From Play store updates optimized for discovery and engagement, to performance upgrades making high fidelity gaming come to life on ...