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There’s lots of opportunity to expand your app outside of your home country. This is part two of our series exploring markets around the world, providing quick tips on how you can grow your business. The Americas is a massive market for your app with nearly one billion people across major cities including New York, Los Angeles, Mexico City, São Paulo and Buenos Aires. 1 The small number of languages spoken by the majority of the population - English, Spanish, and Portuguese - can help you scale fast. Check out these app monetization tips in the region’s two largest countries; Brazil and the US. Brazil When expanding to Brazil, consider displaying video ads in your app. It’s becoming an increasingly popular media type across the country. Last year, online video views nearly doubled, rising from 17.5% to 30.6%. 2 Additionally, the number of mobile video impressions grew 529.8% in the 2nd quarter of 2015 from the year before. 3 Also, keep in mind that Brazilian Portuguese is significant...

As the world becomes more connected, new monetization opportunities may begin to surface outside of your home country. This is part one of our series exploring markets around the world, providing practical tips on how you can grow your business. 1.4 billion smartphone users are estimated to be in Asia by 2019 – more than all users in other regions combined. 1 Its unique culture, large base of engaged app users, and growing monetization opportunities make Asia a key region to expand to. Here are tips for monetizing your app in some of Asia’s largest countries. China When expanding to China, consider investing in a quality translation and localization. 53% of users in China are likely to experience poor app localization. 2 You’ll be able to stand out by providing a polished translation. Be mindful that simplified Chinese is commonly used for users in mainland China, while Traditional Chinese is used more often in Hong Kong and Taiwan. Japan When localizing your app for the Japanese mar...

Japanese company United’s CocoPPa app has been a huge hit internationally, with over 37M downloads and 80% of those downloads coming from outside Japan. CocoPPa enables smartphone users to customize their homescreens and share their customizations with others. Watch United’s story on how they used AdMob to identify valuable markets and grow their revenue with users across the globe. To learn more about CocoPPa and our other app stories, visit Success Stories on the AdMob website , and stay connected to all things AdMob and more by following our Google+ page. Posted by Henry Wang AdMob Marketing

Today we’re excited to launch The App Developer Business Kit in 10 more languages. The website includes tips for new app developers on building, promoting and monetizing your app. Check out the Business Kit in your language: French German Italian Japanese Korean Portuguese Simplified Chinese Traditional Chinese Spanish British English To help you make decisions about growing your app business in other regions, we’ve added 6 new market reports providing great insights about app users in Italy, Spain, Germany, Brazil, France, and Russia. Did you know that Brazilian smartphone users engage with ads more frequently than users in the US and Japan? Or that while nearly 2/3rds of French users exclusively download free apps, only 31% of Brazilian smartphone users do? Check out statistics like these about exciting regions around the world here . Stay connected on all things mobile apps by following us on Google+ and Twitter . Posted by Sean Meng Marketing, AdMob

The biggest opportunities to grow your app’s user base may lie outside your home country. People from over 190 countries download apps onto their devices every day. Check out this infographic, featuring just how much potential exists around the world and our top 3 tips on how to grow your app business in other nations. For other localization tips, check out the Android Localization Checklist , and be sure to stay connected on all things AdMob by following our Twitter and Google+ page. Posted by Shirley Bartov, Content Marketing Manager