Posts

Showing posts with the label Events

Supercharge your Game with AdMob at Casual Connect USA 2016

Image
Are you attending Casual Connect USA 2016 in San Francisco from July 18th to 20th? If the answer is yes, come meet the AdMob team at the Google booth (#106), where you’ll learn how to grow your gaming revenue! AdMob specialists will be in attendance to help answer any questions you might have and optimize your account on the spot. On Monday, July 18th at 11:30am, don’t miss our talk: Building a Thriving Game Community with Google with Google’s mobile ad product management leader, Sissie Hsiao. During this session, you’ll hear Google’s plans to help game developers grow with smart insights and automated tools that harness the breadth and diversity of the Google ecosystem. You'll learn how Google’s machine learning brings powerful precision to your marketing. And learn how the Google platform is moving to let you put your data and insights at the center of everything you do across Google-- enabling you to value all your players and to build a thriving games community. After the talk...

5 tips to get your app ready for the game

Global sporting events tend to cause multi-national companies to spend more on marketing, and with all eyes on football this season, we want to make sure you’re maximizing your apps potential. Here are some tips to help you started. Let your fans know you’re taking part - promote your app early.  You’ve built a great app. Now, let’s make sure your audience knows where to find you. Try promoting your apps using  AdWords  or by creating free  house ads  with AdMob. If you’re publishing your app in Google Play, check out  The Secrets to app success on Google Play . You’ll find features, tips, and best practices to help you build an effective strategy to improve promotion, reach and retention of your apps and games. Advertise in the best format at the right place. You’ve got your promotion plan in place. Now, let’s make sure we get the formats and placement sorted. The AdMob Help Center is a great resource to learn more about the  ad formats  availabl...

Google I/O 2016 - Learn About the Latest in Monetizing and Growing your Business With Google

Image
Google I/O 2016 is less than a week away (May 18-20th), and we’ll be there. Google I/O is for developers — the creative coders who are building what’s next. This year they’ll be dozens of talks discussing important topics that matter to you like, design & development, monetizing and growing your business, and the latest in tech, mobile, and more. Here are some of the key sessions we’d suggest you check out at I/O 2016: Wednesday, May 18th Keynote: 10AM PST - Live streamed Join us to learn about product and platform innovation at Google, starting with a live kickoff from Google CEO Sundar Pichai. Use analytics to build extraordinary apps: 3:00 PM PM PST / Stage 2 | Hydra  - Live streamed The average smartphone user taps and swipes their way through 1GB of data each month. But how can you turn user behavior into meaningful insights that help you build a brilliant app? The answer is app analytics! In this session we'll explore the key metrics you need to know through the app life...

Check out our developer talks at the Google Booth @GDC 2016

Image
We’re excited to be at the Game Developers Conference next week. Come visit the Google booth (612 in Zone 1) to learn how to build great games with AdMob, AdWords, Cardboard, Cast, Cloud Platform, Play and Tango. We’ll also be doing talks throughout the day covering a wide range of topics from developing an app and growing users to monetization. The talks are 20 minutes long and open to anyone to drop in. Seating is limited so be sure to come 5 minutes early to the talk you want to hear. We hope to see you there! Wednesday, March 16 10:00am-10:20am Here Be Dragons: 4 years of DragonVale and Google Cloud Platform Chris Goody from Backflip Studios is going to talk to us about his experience building and running a top grossing mobile game on Google Cloud Platform for the past four years. 11:00am-11:20am Gaming with Project Tango Schell games show their tango apps and talk about their experience building w/ Tango. 11:30am-11:50am "The Purple Ocean Strategy" Cross-Platform Opport...

Meet the AdMob Team at the Game Developers Conference 2016

Image
We’re excited to be at Game Developers Conference 2016 in San Francisco, from March 14th to 18th. Visit us at the Google booth (612 in Zone 1) to meet with experts from a host of our teams: AdMob, AdWords, Cardboard, Cast, Cloud Platform, Play and Tango! Get your questions answered and discover how you can build a great game with Google. Meet the AdMob Team at the Game Developers Conference 2016 On Monday the 14th of March, join us at the Google Developer Day , to discuss developing great games, growing your user base and earning more money. If you can’t make it on the day, tune into the live stream here . On Thursday the 17th of March at 11.00 am don’t miss our ads talk: Grow Users, Earn Revenue: How to Build a Successful Games Business with Google , including a special Q&A with a top game developer. After this session you'll be fully up to speed with how game developers are finding success with AdMob to earn money, and AdWords and YouTube to find new users. Even if you can’t...

Meet the AdMob Team at Mobile World Congress 2016 Next Week

We’re going to Mobile World Congress 2016 in Barcelona, Spain next week. If you’re attending the event, be sure to visit us at the Google booth in App Planet, Hall 8.1. We’d love to hear about your app and share ways that you could earn more with AdMob. We’ll be there with our colleagues from the Cloud Platform and AdWords teams, showing off a host of great services that can help you develop, grow and earn from your app. Hear from one of our AdMob experts about our latest announcements, including SDK-less mediation , and the Active View metric, newly available in the AdMob interface.  You can also organize a meeting with someone from our team by completing this form . If you can’t attend this year, you’ll be able to stay in the loop: we’ll be live tweeting and sharing the event on our Twitter and Google+ channels, using the hashtags #Google #MWC16 . We hope to see you there! Posted by Mike Schipper, Product Marketing, AdMob

Catch what you missed at Casual Connect SF

Image
We had a blast at Casual Connect this year. We enjoyed meeting with game developers, chatting about the best ways to monetize their apps. If you weren’t able to make it, below is a video recording of one of our talks. This talk was given by Alejandro Manchado, Google's US Gaming Partnerships Lead. He covered how AdMob is bringing the unique scale and innovation of its solutions to help game developers figure out the right monetization strategy for their audiences, whether that's IAP, ads, or both. This talk discussed monetizing games effectively through tools like ad mediation, plus adding value through new formats like native ads. For more information on monetization, and to stay connected on all things AdMob, follow our Twitter and Google+ pages. Posted by Mike Schipper Product Marketing, AdMob

Register to see Jonathan Alferness' app monetization livestream at Google I/O 2015

Google I/0 2015 is just around the corner (May 28-29th), and we’ll be there. There’ll be more than 200 talks centered around some important topics which matter to you: Design & Develop , to help you build beautiful, powerful apps; Earn & Engage , where we’ll cover tools to grow your user base and create sustainable, successful businesses; and What’s Next , a peek into Google’s emerging platforms. Be sure to tune into our session featuring Jonathan Alferness, VP of Product Management and Global Head of Mobile Display Ads Products for Google on Thursday, May 28, 2015 at 2pm PDT . He’ll be discussing how AdMob brings the power, scale and innovation to app developers who want to monetize effectively through tools like ad mediation for higher fill rates, new formats like native ads, and Audience builder with Google Analytics for list building and targeting. In this talk, we will also be unveiling some new features that will help make things simpler for developers. Click here to regi...