AdMob at Google I/O: Catch Up on Our Announcements

We hope you had a fun time tuning into Google I/O this year. If you weren’t able to yet, be sure to check out our talk on Smarter Monetization with AdMob and Google Analytics. In the video we share how AdMob helps you not just earn revenue from your app, but earn the most revenue. The talk covers many of our new features that puts this logic into action. Features such as targeted In-App Promotion ads and Custom Audience Targeting, which enables you to segment users of your app and determine who sees ads and who doesn't. If you’re interested in being a beta tester for this feature, please sign up here.

Posted by Mike Schipper
AdMob Marketing

Comments

Post a Comment

Popular posts from this blog

Explore the Google Play Developer Policy Center

Image
To maximize your app’s revenue potential, you’ll want to make sure your app is compliant with Google Play policies. If your app violates Google Play policy, ad serving can be disabled, so it’s a good idea to regularly review policy updates. The Developer Policy Center (found at play.google.com/policy ) was launched earlier this year and includes: Policies organized by themes, such as Monetization & Ads, Privacy & Security and Restricted Content Visual examples and detailed guidelines for the most common violations A simplified layout to help you navigate more intuitively on mobile or desktop An Updates section to help keep you informed of recent additions to Google Play policy  You can select a specific policy to learn more about it. Stay tuned to learn more about policy best practices - we’ll be posting a short video highlighting 10 tips to stay on the right side of Play policy. Until next time, be sure to stay connected on all things AdMob by following our Twitter , L...
Read more

Introducing the redesigned AdMob with new tools that make it even easier to earn

Image
It has been a busy time here in Mountain View as more than 7,000 developers joined us at Shoreline Amphitheater for this year’s Google I/O. We made a number of big product announcements but I can’t help being most excited about one in particular — the newly redesigned AdMob ! Many of you rely on in-app ads for revenue — in fact, over 1 million apps now use AdMob to earn across iOS and Android. And to date, we’ve paid out over $3.5 billion dollars to developers like you. But we knew we could be doing even more to help you be successful. So we rebuilt the AdMob platform from the ground up to help you build a profitable business faster and to stay profitable as you scale. Simple to use with a brand new user interface Your time is valuable and we want you to spend it growing your business, not navigating our screens. With the new AdMob, everything from navigation to dashboards has been organized around your apps. The tools and features you need most are right at your fingertips. We’ve als...
Read more

Google I/O: New Ways to Put Users at the Center of Your Apps and Payments

Image
I/O is a magical time at Google. Every year, thousands of developers gather in Google's backyard to share new product ideas and learn about our latest innovations in computing. We're meeting at an exciting time for the developer community. It's a time when consumers have more choices than ever before—like where to shop, what to watch, which games to play and how to communicate with friends and family. Your product needs to stand out. You need tools to help your business grow. And you need to make sure your users are happy. We think we can help. This afternoon, my team and I will share 3 new innovations for developers to make it easy for users to pay for your services, build profitable businesses and grow your user base. Check out our live stream here or at the end of this post. Enabling users to pay with Google Starting today, our suite of payment solutions will be expanding. The Google Payment API enables merchants and developers to turbocharge checkout conversion by offe...
Read more