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What: Google Marketing Next keynote live stream When: Tuesday, May 23rd at 9:00 a.m. PT/12:00 p.m. ET. Duration: 1 hour Where: On the Inside AdWords Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your ability to reach consumers, simplify campaign measurement and increase your productivity. We’ll also give you a sneak peek at how brands are starting to use the Google Assistant to delight customers. Register for the live stream here . Until then, follow AdWords on Twitter , Google+ , Facebook and LinkedIn for previews of what's to come. Posted by Sridhar Ramaswamy Senior Vice President, Ads and Commerce

We often hear from developers that you’re looking for tips and ideas for growing your app. Our team of apps experts are constantly building new resources and insights to help developers like you grow your business. We regularly share personalized suggestions for your app via email in addition to news on the latest product features. Additionally, we send periodic invitations to live video sessions and events offering personalized tips for your region. To ensure you’re getting this information from us, we need to have up-to-date contact details and communication preferences for you. Here are a few quick and simple steps you should take when you log in to your AdMob account, to make sure we can get in touch: Step 1: Make sure that the email address you've listed in your account to receive communications from us is correct and is one that you’re regularly checking . You can check which email address we’re using to reach you by logging into your AdMob account and going to your Persona

With faster devices and more bandwidth come richer apps with more immersive ads. AdMob has cutting-edge formats to help you deliver high quality ads that load fast. AdMob can help you build audiences by integrating rewarded ad formats into your app mechanics. Using the right technology you could earn money and enhance your user experience. Here’s a quick guide to help get you started, it’s easy – we promise. Before you get started, make sure your SDKs are updated (Android v9.0 or higher and iOS v7.9.1 or higher), then… Sign in to your AdMob account Create a new AdMob rewarded interstitial ad unit Configure your ad unit settings (this is where you can tinker with the reward amount, the reward itself, and set an ad frequency cap to ensure your users don’t see the same ad too many times). Implement the rewarded interstitial ad unit and ad unit ID where the ad will be shown in the app. Take a look at our Android implementation guide and iOS implementation guide for help. Optionally inte

Rewarded video is changing the way publishers monetize their content. We’ve seen advertising evolve to become mutually beneficial to both the user and the publisher, while also providing a better, richer experience. This is a huge potential opportunity for app developers, but how can you use rewarded video to augment your user experience and monetize your app?  Here’s a quick overview of what rewarded advertising is, and some of its important features. What’s rewarded? Rewarded video is a non-intrusive, short-form video that creates a value exchange between a publisher and a user: user’s voluntarily give their time to watch an ad in exchange for a reward, or in-app currency. Rewarded video isn’t a new thing. Gaming publishers have been taking advantage of user opt-in video for several years, but we’ve recently seen rewarded video gaining traction across several different verticals. Publishers are exploring the potential of leveraging premium features, exclusive content, or upgraded s

Cross posted from the Google Ads Developer Blog . If you've created a Native Express ad unit recently, you may have noticed a new template format alongside App Install and Content: Video App Install. In the past few weeks, AdMob has rolled out support for video assets in Native Ads Express, giving publishers a new way to create more engaging presentations for their users. How to get started Enabling video demand for a Native Express ad unit is easy. Just open the ad unit's settings in the AdMob console, and look for the Ad type checkboxes at the top of the editor: Check the checkbox marked "Video app install," and save the change. In a short while, your ad unit will start serving video creatives alongside the other two formats, with no code changes to your app required. That means you can update your existing apps to display this new format without redeploying to the Play Store or App Store. An important thing to note is that video creatives are only available

A more technical version was cross posted on the Android Developers blog Google works hard to protect users across a variety of devices and environments. Part of this work involves defending users against Potentially Harmful Applications (PHAs) , an effort that gives us the opportunity to observe various types of threats targeting our ecosystem. For example, our security teams recently discovered and defended users of our ads and Android systems against a new PHA family we’ve named Chamois . Chamois is an Android PHA family capable of: Generating invalid traffic through UI overlays that pop up with ads having deceptive graphics inside the ad Performing artificial app promotion by automatically installing apps in the background Performing telephony fraud by sending premium text messages Downloading and executing additional plugins Interference with the ads ecosystem We detected Chamois during a routine ad traffic quality evaluation. We analyzed several malicious apps based on Chamois

In today's post, we'll be discussing AdMob account suspensions due to invalid traffic. We have found that there are two types of publishers who may have invalid traffic issues with their accounts. The first are publishers who may unintentionally send invalid traffic to their accounts, typically by testing on live ads. For those, we hope that increased transparency into our policies and processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of invalid traffic issues in order to artificially inflate their ad revenue. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdMob is here to help you grow your business. We receive many questions about account suspensions, so let's go through the top questions about this process and steps you can take to help keep

Yesterday, at the Game Developers Conference (GDC), we announced important updates to AdMob that could help you unlock new business with rewarded video formats and free, unlimited and real-time analytics reporting. These features will help you monetize your games more effectively by helping you keep your players engaged with more immersive ads and by giving you a faster understanding of how they are interacting with your game. Over the last year, developers embraced AdMob’s platform to mediate rewarded video ads to nine leading rewarded networks , including TapJoy which we announced yesterday. And we’re not stopping there. AdMob developers around the world now have access to Google’s own video advertising demand from Google AdWords, significantly increasing the breadth and scale of rewarded demand available. That means AdMob now offers a single platform solution including mediation, demand, and reservations. And for those publishers currently using either IronSource or MoPub, adaptors

Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020 1 . Later today, at the Games Developer Conference (GDC) in San Francisco, I look forward to sharing a series of new innovations across ad formats, monetization tools and measurement insights for apps. New playable and video ad formats to get more people into your game Integrations to help you create better monetization experiences  Measurement tools that provide insights about how players are interacting with your game Let more users try your game with a playable ad format There’s no better way for a new user to experience your game than to actually play it. So today, we introduced playables, an interactive ad format in Universal App Campaigns that allows users to play a lightweight version of your game, right when they see it in any of the 1M+ apps in the Google Display Net