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Episode eight of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. Did you know that AdMob serves ads to more than two hundred countries and territories ? To celebrate, The Mobile Ads Garage presents Episode 8 in two languages! Katie from the Mobile Ads SDK team stops by to help Andrew talk about rewarded video mediation. You'll hear the basics of how and why to use AdMob mediation and the Mobile Ads SDK to show rewarded video ads in both English and Chinese. Rewarded video is a full-screen ad format in which users watch ads in exchange for something, typically an in-game reward. Because users hold the power of choice, they don't have to se

Episode seven of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. Have you tried AdMob's Native Ads Express ? It's a new native ads format open to all AdMob publishers that can help you slim down the monetization code in your apps, plus give you the chance to update your ad layouts without a redeploy. In this episode you'll see sample ads, implementations in Xcode and Android Studio, and details on how to create CSS templates that'll make sure the ads in your apps look the way you want. If you've been considering a move to native ads, this is a great way to get started. If you like the video, save the Mobile Ads Garage playlist

Are you attending Casual Connect USA 2016 in San Francisco from July 18th to 20th? If the answer is yes, come meet the AdMob team at the Google booth (#106), where you’ll learn how to grow your gaming revenue! AdMob specialists will be in attendance to help answer any questions you might have and optimize your account on the spot. On Monday, July 18th at 11:30am, don’t miss our talk: Building a Thriving Game Community with Google with Google’s mobile ad product management leader, Sissie Hsiao. During this session, you’ll hear Google’s plans to help game developers grow with smart insights and automated tools that harness the breadth and diversity of the Google ecosystem. You'll learn how Google’s machine learning brings powerful precision to your marketing. And learn how the Google platform is moving to let you put your data and insights at the center of everything you do across Google-- enabling you to value all your players and to build a thriving games community. After the talk

"With AdMob taking care of the revenue part, we can focus on doing the fun part, which is making great games for our users.” - Tenny Woo, Direct and Frankie Lee, CTO After working 20 years in a job that didn’t tap into his passion, Tenny Woo decided to quit in 2011 and start developing gaming apps to express his creativity. Today, he’s the managing director of Balloon Island, a successful Hong Kong-based mobile gaming company with more than 1M downloads and popular games like Ultimate Jewel, Star Gems and Lollipops series. The problem Balloon Island develops apps for both Android and iOS to make their games more widely accessible. Woo knew that it was important to sustain and grow his company. Woo decided to turn to AdMob because of its reputation for publisher support and global reach. The solution To keep user experience intact, Balloon Island used a combination of banner ads and interstitials, showing only relevant ads. After implementing ads, Balloon Island took advantage of A

We understand how critical it is for apps to be lightweight. A lightweight app means taking up less space on a user’s phone, and faster loading on app launch. That’s why we’re committed to keeping the Google Mobile Ads SDK lean. Today, we’re excited to announce the launch of the Google Mobile Ads Lite SDK , a lightweight Google Mobile Ads SDK that can be integrated in your Android app at a fraction of the size of the regular SDK. We also significantly reduced the number of methods, which will assist in keeping your method count low. The Google Mobile Ads Lite SDK will help you continue earning money from your Android apps without compromising the size or speed of your apps. Here’s what one of our developers had to say about SDK Lite: “At Holaverse, we pride ourselves on developing highly-optimized, lightweight mobile apps. Users spend less time downloading and more time enjoying the functionality and experiences we've crafted for them. When system resources or data bandwidth is lim

Episode six of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. At I/O '16, Google announced that Firebase has become a unified mobile platform that can help you quickly develop high-quality apps, grow your user base, and earn more money. Part of that platform is AdMob, and this episode features not only Andrew and Gary, but also the Garage's first ever guest star: David East from the Firecasts series! David and Andrew will cover what the benefits of Firebase are for AdMob publishers, how to import both SDKs into a project, and how to link an AdMob app to a Firebase project so you can take advantage of Firebase's free and unlimited anal