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Thousands of AdMob publishers leverage AdMob house ads to cross promote their apps and scale adoption of new apps to their existing users. Today, we’re taking this to the next level with the launch of AdMob Campaigns. We’re enriching our house ads functionality and adding direct sold capability to the AdMob platform. With this launch you can take advantage of: Innovative formats: Use app promotion, image, text, HTML5, Video CTD ads that outperform legacy formats. Advanced ad serving controls: Set four different goal types and allocate your inventory more efficiently with detailed performance reports such as campaign progress tracking. Run goal forecast to help predict whether your campaigns will meet their goals. Best in class conversion tracking: Track your cross promotions using the same AdWords conversion tag, which is tightly integrated with third-party conversion trackers. No new tags required. Going forward, you can manage all of your house ad campaigns and direct sold campaig

“Gaming app users are often exposed to ads but when we show them AdMob in-app purchase (IAP) ads, we are able to convert some of them into paying users, which helps us generate more IAP revenue.” - Hyun Kwan Ro, Director, Mobirix Mobirix is a Korean mobile gaming developer and publisher that transitioned from creating games for feature phones to smartphones. Today, they have developed and published over 200 games for users around the world. Mobirix prides itself on creating great user experiences and not using push notifications, believing that users will come back to their apps without needing reminders. The problem After building a large user base, Mobirix looked at its monetization strategy to generate revenue. It started by working with a game developer to find a way to monetize its popular game, Zombiehive. At first, Mobirix’s game developer didn’t want to incorporate ads, but Mobirix understood that it was common for users to see ads and that mid-core and hard-core players were m

If you were on the cusp of your teenage years in 1991, chances are you were listening to grunge, playing Sonic the Hedgehog with school buddies on the SEGA Genesis, or maybe doing both at the same time! Millions of us raced the 16-bit hedgehog at supersonic speeds through six zones - plus special stages - giving Dr. Robotnik (before he was known as Eggman) a run for his money. Today marks the 25th anniversary of the launch of the first-ever Sonic the Hedgehog video game. Each zone came with new challenges of bottomless pits, high-speed chicanes, and the jangle of scattered rings if you ran into buzz bombers ! Our fondness for the blue blur grew with more games and new characters like Tails, Knuckles and Shadow the Hedgehog. These days, Sonic’s success is played out on a variety of platforms, such as smartphones, handhelds, and consoles. On mobile, SEGA partners with AdMob to help monetize hugely popular titles such as Sonic Dash , balancing gameplay with our ad formats to provide a fa

With less than two weeks left in the AdMob Student App Challenge, you should now be working on your business reports. In order to qualify, your team must submit a business report along with your app so please review the guidelines . Here are some tips to help you write your business report: The presentation and layout are easy - just follow the template on the AdMob website, and provide logical and cohesive explanations on each step of your decision-making process.  Give examples along the way. This does not necessarily mean flashy and colorful graphics, but a clear marketing strategy and an examples of your app’s performance will go a long way with the panel. Don’t worry about having the report translated to English. Submit the business report in the language you are most comfortable with.   It’s important to make sure your business report demonstrates a sound strategy behind the choices made when integrating AdMob into the app.  With your marketing strategy, talk about how you have

“As developers, the challenge is in creating a beautiful experience for the user. AdMob native ads allows us to do that by delivering relevant ads in a format that matches the look and feel of our app. Such an experience was not possible before.” - Feng Xie, CEO, Holaverse Overview Shanghai-based app developer Holaverse’s app, Hola Launcher, achieved 100M downloads in just 9 months. A customization app, Hola Launcher lets users change the way their home screens look and behave. Users can add new functionalities that simplify their navigation process and choose from a vast library of themes and wallpapers to adjust their homescreen appearance. With so many users, Holaverse sought a way to monetize their growth. The challenge While Holaverse wanted to monetize, they wanted to do it in a way that was not detrimental to user experience. The challenge for them was creating a beautiful ad experience for users. The solution Knowing that AdMob has a great reputation for its global reach and in

Global sporting events tend to cause multi-national companies to spend more on marketing, and with all eyes on football this season, we want to make sure you’re maximizing your apps potential. Here are some tips to help you started. Let your fans know you’re taking part - promote your app early.  You’ve built a great app. Now, let’s make sure your audience knows where to find you. Try promoting your apps using  AdWords  or by creating free  house ads  with AdMob. If you’re publishing your app in Google Play, check out  The Secrets to app success on Google Play . You’ll find features, tips, and best practices to help you build an effective strategy to improve promotion, reach and retention of your apps and games. Advertise in the best format at the right place. You’ve got your promotion plan in place. Now, let’s make sure we get the formats and placement sorted. The AdMob Help Center is a great resource to learn more about the  ad formats  available to you. You’ll also find lots of tips

A new episode of The Mobile Ads Garage has hit YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, break down the feature, and show screencasts of real implementations on both Android and iOS – all in a friendly format. In the last episode, Andrew and Gary the Graphics Guy showed you how to implement AdMob interstitials on iOS and Android. Now they're back to show you how to put interstitials to work in the best ways possible. When is the best time to display? How early should you request an ad, and how often should your users see one? You'll get answers to these questions and more, along with cupcakes, cats who can play chess, and what appears to be a cloning incident gone awry. If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never mi

There are less than three weeks left before the final project submission date of June 28, 2016 by 5:00PM PST. As we mentioned last week, your team should be focused on the final details of your project like wrapping up your business report, and promoting your app. Be sure to check out the Marketing section of the App Development Business Kit on the AdMob website, but the most important part of app promotion is having an awesome app store listing. Here are some tips to make sure you do: Use high-quality screenshots: Many users view screenshots before downloading an app to see what they’re getting. Make sure the screenshots in your listing give the user a good overview of the major app screens and be authentic; make sure they’re accurate and up to date.  Build word of mouth and choose good keywords: Recommendation from family & friends, app stores, and search engines are where users discover new apps.  Write the perfect description: Write for your audience.  State its purpose up f

No one likes being in the dark when a major power outage occurs. That also holds true for developers when something happens to AdMob. That’s why we’re launching the Ads Status Dashboard , a publicly-accessible tool to help you learn about any major outages or functionality issues on AdMob. If a major incident like an ad serving outage is identified, we’ll generally post an outage notice for AdMob on the Dashboard, then provide regular updates until the issue is resolved. If the dot’s green, it means there are no issues. We’re hoping that this will help you access crucial information quickly and easily. Anyone who may be impacted can check the Dashboard to see the status of AdMob, so be sure to bookmark it and check back when an issue occurs. We hope it helps you stay updated and informed on any urgent issues affecting AdMob. Posted by Henry Wang Product Marketing

Founded in 2011, Sohomob is a Hong Kong based company that’s well known for its successful mobile board game apps. They take pride in delivering high-quality games to users and focus on making the games beautiful, easy to use and functional. As a result, Sohomob’s games have attracted players from all over Asia, with Battle Ludo earning over 10M downloads. “AdMob is the most comprehensive and reliable product in the market” - Daniel Ho, co-founder, Sohomob The problem To build a sustainable business, Sohomob needed a way to monetize its growing user base without interfering with social gameplay. The solution Turning to AdMob because of its reputation for global reach, Sohomob implemented a variety of ad formats including banners, interstitials and videos. To avoid interfering with gameplay, Sohomob showed ads only in between levels and at natural breaks. This helped them engage users without disrupting the gaming experience. Sohomob also leveraged AdMob mediation and a d network opti

There is now a month left before the final submission date for the AdMob Student App Challenge. At this point in the contest, your team should have completed the design of your app, and it should be live on the Google Play Store. For the remainder of the contest, we recommend that your team focus on the following: Monitor user feedback so that you can make improvements as the app gets the feedback. Your app should be high quality, and part of that is improving it based on user suggestions. Remember to submit your app and AdMob account ID to AdMob so we know you’ve built it. Promote your app. Think about creative ways to do it. Next week, look for a post on promotional suggestions that are simple and effective.  Now is the time to start readying your business report, which is due on June 28, 2016 by 5:00PM PST through this link . The Challenge website already has a recommended template on it, and we will be sending out some pointers on having the best possible project soon. Remember, y