Re-engage your users with an app update

When was the last time you updated your app? According to a VentureBeat study, 60% of apps are never updated after release1. Plus 4 in 5 app users prefer updates at least weekly or monthly2. A new, improved version of your app could re-engage inactive users and reignite your app’s success.

App Update Checklist


Features
Read your app reviews
 Ask your users for feature ideas
Understand where users are dropping off or exiting your app


Fixes
Identify technical errors in your app
Key report: Google Analytics Crashes and Exceptions (Android / iOS)


It’s good practice to update your app as often as your schedule permits – aim for once a month at the very least. Once your update is released, remember to describe what’s new in your app.



You can find more tips to grow and retain your users by reading App Best Practices series.


Posted by Amelia Walkley

Marketing Communication Specialist, AdMob

2 Source: AdMob & Parks Associates Research, 2014

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