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Showing posts from September, 2015

Find answers fast with the new AdMob Help Widget

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To make it easier for you to access help while you're using AdMob , we've added a new, built-in Help Widget. The Help Widget lets you easily search and read help center articles directly from within AdMob. To use the widget, click the “Question Mark” icon  . A pop-up will appear displaying help center content related to your current location in AdMob. You can also use the widget to search for other articles. Click any article you’re interested in, and it will still be shown inside the widget, all without leaving AdMob! Once you find your answer, you can leave the widget open on the side to easily follow the steps listed in the article. If you’re done using the widget, you can close it by clicking the “X” in the corner. If you've been to the help center recently, you may have noticed a little box at the bottom of some of the pages. We've listened to your feedback and added a little human touch. In that box, you’ll find a picture of the “androidified” author of the artic

AdMob Banner Ad Implementation Guidance

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We’ve recently made some updates to our AdMob Help Center to help provide further guidance on implementing banner ads. These best practices, along with examples of what you should and shouldn’t do, are designed to help developers implement banner ads. Mobile devices have limited screen size, which means that careful planning for your ad placement is especially important. Improper implementation can lead to accidental clicks, and our goal is to build a strong ecosystem that benefits users, advertisers and developers in the long term.  Close proximity of banner ads to other elements within an app is one of the biggest causes of accidental clicks. To avoid accidental clicks, banner ads should not be placed next to interactive navigational buttons, such as a “next” button or on a game play screen where users are continuously interacting with the app. For example, separating the banner ad from app interactive elements helps reduce user confusion and the likelihood of accidental clicks. Po

Bring users back to your app with push notifications

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With one simple sentence, a push notification can bring users back to your app more often. If you design notifications with your users in mind, you’ll build loyalty, increase your regular active users and earn more revenue. It’s easy to design a push notification experience that your users look forward to. Follow these 3 principles and you’ll be pushing in the right direction. 1. Valuable Users love your app for a reason: you took the time to craft a great experience. Extend that experience outside your app by using push notifications to alert users to something of value, like a special offer, to bring them back again and again.  2. Personal Rather than broadcasting one message to all users, be data-driven. Send different notifications according to the user’s time zone, location or past behaviour. Get permission from users: let them control what notifications they’d like to get and how often they’ll receive them. Sending notifications too often could bother users.  3. Actionable  Keep

Go local to go global

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Making your app and store listing available in the right local languages could improve your app’s discoverability and lead to further download growth. Get your app ready for worldwide users with these simple steps. Decide where to focus Check where your traffic is coming from in AdMob geography reporting. If you have users from the top 5 markets downloading apps, you could also focus there. Translate those text strings  Translation doesn’t need to break the bank. Get your text strings localized with one of these easy options: Free Google Translate : For simple words or phrases, Google Translate is a quick and free option. Affordable Google App Translation Service : Purchase professional translations through Google Play’s Developer Console. Of course, you can always find your own translation vendor, or see more options in this guide . Consider the culture Considering cultural contexts is important when fully localizing your app. Start with your title, description and icon, then test w

Re-engage your users with an app update

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When was the last time you updated your app? According to a VentureBeat study, 60% of apps are never updated after release 1 . Plus 4 in 5 app users prefer updates at least weekly or monthly 2 . A new, improved version of your app could re-engage inactive users and reignite your app’s success. App Update Checklist Features Read your app reviews  Ask your users for feature ideas Understand where users are dropping off or exiting your app Key report: Google Analytics Behavior Flow Fixes Identify technical errors in your app Key report: Google Analytics C rashes and Exceptions ( Android / iOS ) It’s good practice to update your app as often as your schedule permits – aim for once a month at the very least. Once your update is released, remember to describe what’s new in your app . You can find more tips to grow and retain your users by reading App Best Practices series. Posted by Amelia Walkley Marketing Communication Specialist, AdMob 1 Source: Mobile User Acquisition: How the mo

Celebrate 30 years of Super Mario Bros.!

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What were you doing back in 1985? Perhaps you were throwing some moves to Duran Duran, or wished you could time travel like Marty in Back to the Future? More than likely, you spent a good many hours trying to help a hero from the Mushroom Kingdom rescue a princess from a bad-tempered Koopa. This Sunday marks 30 years since the launch of Nintendo’s iconic platform game, Super Mario Bros. The game, first launched in Japan in 1985, became one of the most popular video games in the world and influenced a generation of game players and game developers!  Think you know all about Mario and his epic battles with Bowser? Test yourself with our Super Mario Bros. infographic, which tells the story of the game, and its enduring popularity, powered up by Google data. It’s part of our new infographic series, Game Stars (#AdMobGameStars), which takes a look at classic titles through a Google lens. For more Game Stars, and to stay connected on all things AdMob, follow our Twitter and Google+ pages.

AdMob helps Etermax crack the global games market

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Question: Which trivia game has more than 160M downloads, making it one of the most popular apps in the world? Answer: Trivia Crack! Máximo Cavazzani, founder and CEO of Etermax, describes his business as ‘a great ideas company’. One of those great ideas led to the creation of a game called Trivia Crack , and the company’s laser focus on user experience catapulted it to the top of the Google Play Top Apps list.  Based in Buenos Aires, the team worked closely with Google to build a global business, starting with Google Play to grow their users. Initially focused on Latin America, nowadays 60% of people who play the game are in the US. With so many users spending time in the app, Etermax needed an ad platform that could help them maximize the revenue opportunity with reliable fill rates and innovative ad formats. In May 2015, Etermax announced an exclusive ad monetization partnership with AdMob for iOS and Android versions of the app. Sneak a look into how Etermax builds great apps and