AdSense coming to a video near you

You've heard the expression "Content is king." We completely agree, and we also realize that these days website content is much more than just text -- it's also video. That's why we're excited to announce that this week, we're launching a pilot with a small group of publishers to test streaming video ads in their online video content. With this pilot, publishers control when the ads play in their videos and choose which videos get the ads.

We know there's a lot going on in the world of video, and you may be wondering how this relates to other video initiatives we've announced in AdSense. Here's a brief clarification:
  • Click-to-play video ads: This is a video ad type on our content network. Any publisher opted into image ads and using one of the supported formats may see these click-to-play video ads on their sites.

  • AdSense video distribution and sponsorship: We ran 2 pilots that allowed publishers to choose video channels (short-form video clips bundled with video ads) to display on their sites.

  • AdSense for Video pilot: This is what we're announcing today - we're extending AdSense to online video content. Publishers in this test will be able to define at what point in their videos that streaming video ads will appear.
This is a closed pilot, which means we're unable to accommodate additional publishers for participation. However, we're looking forward to gathering learnings from this pilot and gaining insight into what works best for ads in video. Just as AdSense adds value to the text content on your website and is useful for your users, we think these in-stream ads in video will add value to publishers' video content and help to deepen engagement with users watching the videos. This pilot represents our continued efforts to address the challenges faced by publishers who want to monetize their video content, by advertisers who want access to quality video inventory, and finally by users who want ads to enhance their video watching experience, not detract from it.

Posted by Christine Lee - AdSense Product Marketing Manager

Comments

Post a Comment

Popular posts from this blog

New partners added to the AdMob Mediation platform

Image
Showing ads from multiple ad networks increases competition in your app and can help you earn more revenue. AdMob Mediation offers you a way to manage many different networks to maximize your fill rate, all from a single interface. We’ve been adding new features to our mediation solution, such as ad network optimization , which dynamically generates the highest CPM for each ad from the ad networks in your mediation stack. And we’ve been continually adding ad networks , giving you more choice when selecting ad networks. Today, we’re excited to announce that we’ve added Vungle and Vpon as our newest mediation partners, with Vungle also supporting ad network optimization. Here’s what developers have to say about AdMob mediation: After integrating AdMob mediation and opting into ad network optimization, Bangkok-based company Sinoze saw its AdMob revenue grow by nearly 70% and overall revenue by 175%. To learn more about Sinoze’s big revenue uplift with their popular music app Thapster, c
Read more

Game developer Mobirix increases revenue from paying users by 44%

Image
“Gaming app users are often exposed to ads but when we show them AdMob in-app purchase (IAP) ads, we are able to convert some of them into paying users, which helps us generate more IAP revenue.” - Hyun Kwan Ro, Director, Mobirix Mobirix is a Korean mobile gaming developer and publisher that transitioned from creating games for feature phones to smartphones. Today, they have developed and published over 200 games for users around the world. Mobirix prides itself on creating great user experiences and not using push notifications, believing that users will come back to their apps without needing reminders. The problem After building a large user base, Mobirix looked at its monetization strategy to generate revenue. It started by working with a game developer to find a way to monetize its popular game, Zombiehive. At first, Mobirix’s game developer didn’t want to incorporate ads, but Mobirix understood that it was common for users to see ads and that mid-core and hard-core players were m
Read more

Explore the Google Play Developer Policy Center

Image
To maximize your app’s revenue potential, you’ll want to make sure your app is compliant with Google Play policies. If your app violates Google Play policy, ad serving can be disabled, so it’s a good idea to regularly review policy updates. The Developer Policy Center (found at play.google.com/policy ) was launched earlier this year and includes: Policies organized by themes, such as Monetization & Ads, Privacy & Security and Restricted Content Visual examples and detailed guidelines for the most common violations A simplified layout to help you navigate more intuitively on mobile or desktop An Updates section to help keep you informed of recent additions to Google Play policy  You can select a specific policy to learn more about it. Stay tuned to learn more about policy best practices - we’ll be posting a short video highlighting 10 tips to stay on the right side of Play policy. Until next time, be sure to stay connected on all things AdMob by following our Twitter , Linke
Read more