Showing ads from multiple ad networks increases competition in your app and can help you earn more revenue. AdMob Mediation offers you a way to manage many different networks to maximize your fill rate, all from a single interface. We’ve been adding new features to our mediation solution, such as ad network optimization , which dynamically generates the highest CPM for each ad from the ad networks in your mediation stack. And we’ve been continually adding ad networks , giving you more choice when selecting ad networks. Today, we’re excited to announce that we’ve added Vungle and Vpon as our newest mediation partners, with Vungle also supporting ad network optimization. Here’s what developers have to say about AdMob mediation: After integrating AdMob mediation and opting into ad network optimization, Bangkok-based company Sinoze saw its AdMob revenue grow by nearly 70% and overall revenue by 175%. To learn more about Sinoze’s big revenue uplift with their popular music app Thapster, c...
To maximize your app’s revenue potential, you’ll want to make sure your app is compliant with Google Play policies. If your app violates Google Play policy, ad serving can be disabled, so it’s a good idea to regularly review policy updates. The Developer Policy Center (found at play.google.com/policy ) was launched earlier this year and includes: Policies organized by themes, such as Monetization & Ads, Privacy & Security and Restricted Content Visual examples and detailed guidelines for the most common violations A simplified layout to help you navigate more intuitively on mobile or desktop An Updates section to help keep you informed of recent additions to Google Play policy You can select a specific policy to learn more about it. Stay tuned to learn more about policy best practices - we’ll be posting a short video highlighting 10 tips to stay on the right side of Play policy. Until next time, be sure to stay connected on all things AdMob by following our Twitter , L...
I/O is a magical time at Google. Every year, thousands of developers gather in Google's backyard to share new product ideas and learn about our latest innovations in computing. We're meeting at an exciting time for the developer community. It's a time when consumers have more choices than ever before—like where to shop, what to watch, which games to play and how to communicate with friends and family. Your product needs to stand out. You need tools to help your business grow. And you need to make sure your users are happy. We think we can help. This afternoon, my team and I will share 3 new innovations for developers to make it easy for users to pay for your services, build profitable businesses and grow your user base. Check out our live stream here or at the end of this post. Enabling users to pay with Google Starting today, our suite of payment solutions will be expanding. The Google Payment API enables merchants and developers to turbocharge checkout conversion by offe...
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