A word on ad quality

We know that you’ve worked hard to create quality content for your sites, and that you look for the same quality in the ads you’re displaying. That’s why we’re happy to let you know about a change in AdWords that will improve the quality of ads.

Recently, we have begun incorporating the quality of an ad's landing page into the determination of what ads appear on your site. The quality of the ad's landing page now affects the Quality Score that the ad receives -- this score helps to determine the amount an advertiser must bid to appear on your site. The lower the Quality Score, the more "expensive" it is for the advertiser to show up on your site. As a result, you should see fewer ads on your pages which lead to low-quality sites.

And what defines low quality? We've published a general set of landing page and site guidelines. We encourage advertisers to offer relevant, substantial content so that visitors can find what they are looking for when they click on ads. Ensuring that the ads that appear on your site are high quality is an important part of our efforts to make sure that we provide the best experience for your visitors.

Posted by Andrew Chang - AdWords Product Marketing

Comments

Post a Comment

Popular posts from this blog

New partners added to the AdMob Mediation platform

Image
Showing ads from multiple ad networks increases competition in your app and can help you earn more revenue. AdMob Mediation offers you a way to manage many different networks to maximize your fill rate, all from a single interface. We’ve been adding new features to our mediation solution, such as ad network optimization , which dynamically generates the highest CPM for each ad from the ad networks in your mediation stack. And we’ve been continually adding ad networks , giving you more choice when selecting ad networks. Today, we’re excited to announce that we’ve added Vungle and Vpon as our newest mediation partners, with Vungle also supporting ad network optimization. Here’s what developers have to say about AdMob mediation: After integrating AdMob mediation and opting into ad network optimization, Bangkok-based company Sinoze saw its AdMob revenue grow by nearly 70% and overall revenue by 175%. To learn more about Sinoze’s big revenue uplift with their popular music app Thapster, c
Read more

Game developer Mobirix increases revenue from paying users by 44%

Image
“Gaming app users are often exposed to ads but when we show them AdMob in-app purchase (IAP) ads, we are able to convert some of them into paying users, which helps us generate more IAP revenue.” - Hyun Kwan Ro, Director, Mobirix Mobirix is a Korean mobile gaming developer and publisher that transitioned from creating games for feature phones to smartphones. Today, they have developed and published over 200 games for users around the world. Mobirix prides itself on creating great user experiences and not using push notifications, believing that users will come back to their apps without needing reminders. The problem After building a large user base, Mobirix looked at its monetization strategy to generate revenue. It started by working with a game developer to find a way to monetize its popular game, Zombiehive. At first, Mobirix’s game developer didn’t want to incorporate ads, but Mobirix understood that it was common for users to see ads and that mid-core and hard-core players were m
Read more

Explore the Google Play Developer Policy Center

Image
To maximize your app’s revenue potential, you’ll want to make sure your app is compliant with Google Play policies. If your app violates Google Play policy, ad serving can be disabled, so it’s a good idea to regularly review policy updates. The Developer Policy Center (found at play.google.com/policy ) was launched earlier this year and includes: Policies organized by themes, such as Monetization & Ads, Privacy & Security and Restricted Content Visual examples and detailed guidelines for the most common violations A simplified layout to help you navigate more intuitively on mobile or desktop An Updates section to help keep you informed of recent additions to Google Play policy  You can select a specific policy to learn more about it. Stay tuned to learn more about policy best practices - we’ll be posting a short video highlighting 10 tips to stay on the right side of Play policy. Until next time, be sure to stay connected on all things AdMob by following our Twitter , Linke
Read more