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Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats - also known as full-screen ads - that run on apps in the AdMob network and DoubleClick Ad Exchange. Inspired by Material Design , the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more consistent with the brand's look and feel -- we extract a dominant color either from the cover photo or app icon and apply it to the footer and install button. We found that having a greater variety of designs and colors can improve conversion rate. Other features include the app’s rating, and a screenshot gallery which appears when a user taps ‘More images’, so users can learn more about the app without leavi...

In this week’s App-etizers, Max shares what’s the most important growth metric for your app. If you’ve been following the series , we last recently discussed how the secret to rapid growth is to not focus on growth at first, but instead focus on user engagement. Likewise, the most important growth metric to focus on isn’t a traditional growth metric at all. Watch the episode to learn more: To discover more insights about app growth, download our eBook, The No-Nonsense Guide to Growing Your Mobile App . Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page. Posted by Raj Ajrawat Product Specialist, AdMob

Today we’re launching the first episode of a new YouTube series called App-etizers, bite sized insights for app developers. For this first episode, watch Max (Google AdMob Specialist) share the secret to growing your mobile app. To learn more about app growth, download our eBook, The No-Nonsense Guide to Growing Your Mobile App . Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page. Posted by Raj Ajrawat Product Specialist, AdMob

The Google AdMob team is excited to attend the Casual Connect conference in San Francisco this year. If you’re attending, be sure to visit the Google booth. We’d love to hear about your game and share ways that you can supercharge monetization with AdMob. We’ll be hosting two sessions at the conference. First, Google's US Gaming Partnerships Lead, Alejandro Manchado, will talk about how to use Google Analytics and AdMob to build data-driven monetization strategies for your game at 11am on Wednesday, August 12th. Secondly, Sampada Telang, Strategic Partner Lead, will talk about native ads and how they have impacted free-to-play games at 5pm on Wednesday, August 12th. We’d also like to invite you to Google's workshops on how to monetize using native ads and in-app purchase ads with AdMob. There are limited seats at the workshop, so if you’re interested, please fill out this form , and we'll follow up with details. If you can’t attend the event this year, sign up for our mai...

What’s the secret to rapid growth for your app? Play Store or App Store optimization? A sophisticated paid advertising strategy? A viral social media campaign? While all of these strategies could help you grow your user base, the foundation for rapid growth is much more basic and fundamental—you need an engaging app. This handbook will walk you through practical ways to increase your app’s user engagement to help you eventually transition to growth. You’ll learn how to: Pick the right metric to represent user engagement Look at data to audit your app and find areas to fix Promote your app after you’ve reached a healthy level of user engagement Download a free copy here : For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter and Google+ pages. Posted by Raj Ajrawat, Product Specialist, AdMob

Founded in 2012 in Vietnam, DivMob has produced over 10 gaming apps, garnering over 23M downloads worldwide. Watch their story on how they partnered with AdMob to grow their company.  To check out DivMob’s success story , or any other of our other success stories, visit us at at the AdMob website . Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page. Posted by Henry Wang AdMob Marketing

Japanese company United’s CocoPPa app has been a huge hit internationally, with over 37M downloads and 80% of those downloads coming from outside Japan. CocoPPa enables smartphone users to customize their homescreens and share their customizations with others. Watch United’s story on how they used AdMob to identify valuable markets and grow their revenue with users across the globe. To learn more about CocoPPa and our other app stories, visit Success Stories on the AdMob website , and stay connected to all things AdMob and more by following our Google+ page. Posted by Henry Wang AdMob Marketing