Posts

Embed and enjoy

Over the past few months, we've drawn attention to the value of video , and specifically, of embedding video on your sites. We're happy to announce that Google Video is now available for Australia ! Our Australian friends can search for the most popular videos in Australia and embed them on their own sites, all within a localized (or rather "localised") interface. Not only is there the usual treasure trove of footage uploaded by individual users already on Google Video, but the AU team has worked closely with great partners like ABC , AFTRS (the Australian Film, Television and Radio School), Channel 10 , Film Australia , Fairfax and SonyBMG . We're sure you'll find some great content amongst these partners and others to enhance your website. In addition, there are now many ways for you to customize the video player itself and the surrounding page. This way, the player is integrated with your content and will help engage your users. You can: Resize the playe...

Focus on your content -- we'll do the rest

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Provide a great user experience, and the money will follow. We've found this to be true time and time again with our own products and services. For publishers like you, this starts with offering content that's meaningful to your visitors. The more you can focus on your core asset -- your site's content -- the more successful you can be with AdSense. We just launched a service that can help you spend less time, energy, and money on one of the biggest distractions for publishers: maintaining IT systems. Google Apps for Your Domain lets you offer powerful communication and collaboration tools including Gmail, Google Calendar and Google Talk to everyone with an account on your own domain, people within your organization and/or members of your community. You can private-label the interfaces to make them your own, and best of all, everything is managed on Google's scalable, secure systems, just like AdSense. No servers to install or maintain, no spam upgrades to think about,...

Unlocking the relationship between CTR and earnings

Here's an AdSense mystery worthy of intrepid detective Veronica Mars: Why are increases in clickthrough rate (CTR) sometimes accompanied by decreases in earnings per click? Occasionally, we hear from publishers who are perplexed that their earnings don't change despite an increase in CTR. This phenomenon can seem inexplicable, and when it happens, publishers may suspect that 'smart pricing' has taken effect, or that Google is making revenue share changes. What's really going on? AdSense is unique because it's designed to maximize eCPM for our publishers, taking into account both the advertiser's cost-per-click (CPC) bid and the likelihood that the ad will be clicked. Some ads are attractive to a broad range of site visitors and will be clicked on more frequently. While this can be great for your CTR, advertisers are often bidding less for these kinds of broadly targeted ads. Other ads are attractive only to a small niche of users. Advertisers will typical...

Designers are hard at work, and so are we

In honor of Fashion Week , this Saturday, AdSense will be workin' it out. No, not on the runway -- we'll be doing regular system maintenance from 10am-2pm PST. Even AdSense needs its beauty rest! ;) You won't be able to access your account during this time, but don't worry, dahling - we'll keep serving those fabulous ads and recording all those stunning impressions they make on your visitors. Posted by Julie Beckmann - AdSense Publisher Support

New channels page, new ad format

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This week we bring you two key improvements to AdSense that came about directly from publisher feedback. First off, you'll be happy to hear that we've completely revamped the Channels page under your AdSense Setup tab. Besides cleaning up the design by housing each product on its own sub-tab, we've also made it easier for you to take action on your channels. Just select the checkbox next to a channel and then choose to activate, deactivate, remove, or rename the channel you've selected. You can also find more information about getting started with channels in our Help Center . We're also launching the new 200 x 200 size ad format, better known as the small square. This ad format supports text, image and video ads, and we hope that you'll find it a useful option when integrating your ads into your site. If you have other suggestions for future product features, we'd love to hear them ! Posted by Nikhil Achwal - AdSense Publisher Support

Video post: Want search results?

A few weeks ago, we told you that publishers can display AdSense for search results within their own sites . Now AdSense Product Manager Shirin Oskooi explains the benefits and provides a short demonstration in this video. Interested in implementing search results within your own site? Just visit our Help Center for instructions. Posted by Dobromir Montauk - AdSense Publisher Support

Inside AdSense launches in Portuguese

We're excited to let you know about the launch of a new AdSense blog: Portuguese-speaking publishers can now read the latest AdSense news and announcements at Por Dentro do AdSense: o blog oficial do AdSense em português . From São Paulo and Dublin, the AdSense Portuguese team supports publishers in countries including Angola, Brazil, Cape Verde, East Timor, and of course Portugal. The new blog will feature local case studies and information just for Portuguese-speaking publishers, as well as optimization tips and feature updates to help you make the most of your AdSense account. Subscribe to the new blog today and start receiving posts directly in your inbox! Posted by the AdSense Portuguese blog team