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A new episode of The Mobile Ads Garage has hit YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. After hearing from publishers that you’d like a smoother path to integrating mediation, AdMob has worked with a bunch of network partners to open the source for their mediation adapters. For those of you unfamiliar with the our mediation platform, mediation adapters allow the Mobile Ads SDK to interface with third-party ad SDKs to fetch third-party ads on your behalf. Open source mediation adapters have a few key benefits. First, there are now two repositories on GitHub with adapter source that publishers can refer to for a look at the inner working of the adapters themselves. Second,

Have you started using AdMob rewarded video, but feel like you could be getting more out of it? We know it can be hard to get it right the first time, so we recommend A/B testing when implementing rewarded video in your app. Why? Because rewarded video gives you so much more flexibility and even the smallest tweaks can make a huge difference in your app revenue or give you peace of mind that you’re improving your user experience. With that in mind, here are four steps to help you run an effective A/B test. 1. Start with a defined goal and a hypothesis: Step back and decide on a single hypothesis that has the most potential to improve your business and start there. So where should you start testing?  One good place is the design elements in your ad template and how it can impact greater user ad engagement.For example, if you have a hypothesis that font sizes impact clarity and user engagement then you could create two variations with different font sizes (10pm and 13pm) to test key m

To improve our product and service, we send out a survey to our developers every 6 months. In the past, we have used your feedback to improve our service model, product interface, and ad formats. This year the survey is shortened and mobile friendly. Our questions should only take about 10-15 minutes to answer. You may have received a survey by email over the last few weeks, if so please take the time to respond to it as we value your input. To make sure that you're eligible to receive the next survey email, please: Update your contact details Update your email preferences to receive ‘occasional survey’ messages Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback! Posted by: Susie Reinecke, Publisher Happiness Team

AdMob’s rewarded video is a quick and simple way to monetize your app effectively. Two developers share their learnings and success stories of using rewarded video ads to grow their revenue and business. 1. JOYCITY: Game of Dice JOYCITY, a leading mobile-first developer of games and entertainment for iOS and Android, released Game of Dice, a fast-paced, quirky game that has amassed a legion of fans worldwide. How they use rewarded ads JOYCITY aimed to monetize non-spending users in the in-app-purchase (IAP) heavy game without cannibalizing IAP revenue. By implementing AdMob’s rewarded video ads demand and by including multiple third party demand sources via the AdMob mediation feature, JOYCITY were able to incorporate rewarded video ads into their gaming app and increase revenue. Results JOYCITY saw overall revenue of Game of Dice increase, with their IAP revenue in particular increasing by 10%, while also maintaining their daily active user rates. Somin Oh, Ad Monetization Manag

Duolingo is an online education platform that helps millions of people around the world learn languages and also one of the most popular educational apps globally. It was selected by Apple as iPhone App of the Year in 2013, and by Google as Best of the Best for Android in 2013 and 2014. The Problem Building, supporting, and expanding on a platform used by that many people can be expensive and complex. Thus, Duolingo faced a profound challenge — how could they monetize a free, beloved product without undermining their mission or hurting the trust of their users. The Solution Duolingo saw ads as a way to build a sustainable business while still placing product value as the most important feature. When implemented properly ads can have a transformational effect on a business's ability to grow. However, if implemented poorly they can be intrusive, poorly designed, erode trust and result in a bad user experience. So to ensure the best user experience, Duolingo chose to use AdMob nati

At AdMob, we know how important user experience is to creating a great app. Non-intrusive ads make for happy users and higher ad engagement rates, and we think rewarded videos are the next step in meeting and exceeding a users expectations for a great experience. Here are three ways AdMob can help improve your user experience with rewarded video ads. 1. Consistency With reliable UX patterns, you’ll form clear breaks in your apps where users are expecting to see engaging ads. And when it comes to rewarded video, ads that appear at just the right moment will provide a mutual benefit to both user and publisher. For example, in a gaming app, you might want to reward your user with extra lives in exchange for watching a video at a moment when the game would otherwise end. Your users will thank you for it! 2. No tricks A rewarded video is still an ad, so it is important to make the value exchange between user and publisher transparent. Users are presented with a clear description of the ac

Episode fourteen of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. This video is a special one for two reasons. Not only is it the first to feature AdMob's open source plugin for Unity, but it's also the Garage debut of AdMob's own rewarded video ads! Previously, publishers who wanted to use the Mobile Ads SDK to integrate rewarded video ads had to use mediation to source ads from other networks. Now, however, AdMob has its own rewarded demand , which means you can take advantage of the format with no mediation required. In this episode, you'll see screencasts and a breakdown of how to request and show rewarded video ads with th

In this post, we’re going to discuss an easy way to help avoid violating our policy against interstitial ads that unexpectedly launch ( Layout Encourages Accidental Clicks - Unexpected Launch Interstitials ): implementing a splash page (Loading/Title Screen) in your app. A splash page is a static screen, containing no clickable content, which launches before the user gets to the ‘Home Screen’ of your app. First, we’ll talk about the violation itself. If you choose to implement interstitial ads in your app, you need to ensure that your implementation won’t encourage users to click on it accidentally. An example of a violating implementation can be found below (Fig.1): Fig.1: This interstitial ad implementation violates our policies, as an interstitial launches on the ‘Home Screen’ of the app without any action by the user. In the example above, an interstitial ad launches while the user is idle on the ‘Home Screen’ of the app. This implementation is in violation of our policies, as i

Implementing in-app ads can be time-consuming and complicated, but with AdMob you can start integrating rewarded ads quickly and simply. Aside from making rewarded ads easy to set-up and available to everyone, we also incorporated other features that are unique to AdMob. Here are 3 reasons why you should be using AdMob rewarded video demand and mediation. User Experience Google’s rewarded video ad format is focused on delivering a great user experience. Rewarded ads offer users the choice to watch a video in exchange for an in-app reward, like a new life in a game. To do this successfully, this experience needs to complement rather than interrupt a user’s flow. With intuitive user prompts and clear options to opt-out, our rewarded ad format puts your user in control of their in-app experience. Yield optimization In order to ensure an optimal user experience and avoid ad blindness due to repetition, you need to ensure that you have a diverse set of ads to show users. Rewarded mediation