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Showing posts from January, 2017

Archiving Ad Units

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In today’s topic, we’re going to discuss a feature of the AdMob front-end interface that you may have overlooked in the past: archiving ad units in your apps. When you archive an ad unit, all ad serving and settings associated with the ad unit will be disabled and active campaigns linked to the ad unit may stop running. You’ll no longer be able to access the ad unit from the monetize tab in the AdMob user interface; however, you can still view historical reporting related to that ad unit. It should be noted that you’ll be unable to reverse this process. Once an ad unit has been archived, it will be archived permanently. It may seem counterintuitive at first. Why archive an ad unit and disable ad serving to your own apps, potentially leaving money on the table? Well, if you're in control of a large portfolio of apps, things aren’t always so simple. Perhaps you no longer have access to your app’s source code, or you have so many apps that it can be difficult to keep track of them al