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Episode twelve of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. With their customizable presentations and ability to be precached, Native Express ads fit right in with list-based user interfaces: In this deep dive episode of the Mobile Ads Garage, you'll learn how to integrate Native Express ads into an iOS app that uses a UITableViewController for its primary UI. Along the way you'll get a detailed set of step and see screencasts of an implementation in Xcode. The episode also covers a handy technique for tapping into the ad lifecycle to load native express ads sequentially, from the top of the list to the bottom. If you like the vi

Thanks for your feedback on our recently launched The No-Nonsense Guide to Native Ads . We’re thrilled to announce that it’s now available in Spanish and Japanese . For our Spanish and Japanese-speaking developer communities, we hope that this ebook will help you implement native ads, an ad format that effectively monetizes while preserving the user experience. Native ads match the look and feel of the content within your app and as spending on native ads is expected to grow to $21 billion in 2018, this presents a huge opportunity for publishers to enhance their user experience and tap into new revenues. In this guide, you’ll learn: Guiding design principles that will help you better implement native ads  Practical tips, best practices and examples for implementing native ads  How to set up a proper A/B test to begin testing native ads  Ways that AdMob can help you implement native ads.  Download your free copy of The No-Nonsense Guide to Native Ads in Spanish and Japanese today

Episode 11 of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format. In a break with tradition, this video is a deep technical dive on one subject: Native Ads Express in an Android RecyclerView. You'll learn how to modify an existing RecyclerView implementation to include Native Express ads, all the way from updating the adapter to loading the ads. In addition, you'll get a clever trick that makes sure your ads are always sized to match the UI, so they fit right in with your content. If you haven't used Native Ads Express before, you can see them in action in Episode 7 . Andrew and Gary cover all the basics: loading ads, placing them in layo