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Making money from your app is a great feeling and we’re glad AdMob can help! But maybe you find yourself hopping out of AdMob to perform other activities like analyzing app analytics or refining your app code. We hear you. All this back and forth can be time-consuming. Discover how Firebase can be your single Android, iOS, and mobile web development platform for a unified experience. Save time by linking your AdMob app to a Firebase project If you already have an AdMob account, it’s easy to link your app to a Firebase project. Learn how to do this for both Android and iOS apps. Once linked, you can take advantage of other critical app services within Firebase including real-time storage, crash reporting, and authentication without spending time searching for and accessing these services elsewhere. It’s all right there for you to use! Monetize smarter with Firebase Analytics You could be earning more with more engaged and active users on your app. Firebase offers powerful analyti

At AdMob, we know how important user experience is to creating a great app. Consistent patterns, refreshing simplicity and polished, thoughtful design make for happy users and potentially higher ad engagement rates. Native advertising is the next step in meeting user’s UX expectations. Native ads are less jarring than traditional ads and fit in with app content more naturally, providing a better user experience. Now, that’s smart business. Here are four ways you can make UX a priority both within your app and ad experience. 1. Consistency Sometimes it’s good to be predictable. By sticking to consistent UX patterns in your app, you can help users focus less on navigating and more on your app’s content and value. Don’t surprise your user with new elements – stick to a steady user flow like swiping left on a news app to exit an article or navigate the headline feed. Use consistent design elements like dedicated font sizes, colors, buttons, and screen sizes. Same goes for your users’ a

AdMob’s native ads express is a quick and simple way to set up and monetize your native ads effectively. Three developers share their success stories of switching to native and growing both their revenue and business. 1. Word Search by Pink Pointer Word nerds all over the globe can’t get enough of Word Search (also known as Word Find, Word Seek or Word Sleuth), a Latin American word search puzzle game with more than 22,000 puzzles, distributed in 37 languages. How they use native ads: Native ads work well in content feeds, so Pink Pointer uses them in their feed of entertaining word search puzzles. When users log in to play, they see a list of all available puzzles. The native ad is embedded within this list, making it attractive, easy to spot, but never obtrusive. Results: By replacing banners at the top of the page, Thiago Lopes Rosa of Pink Pointer saw an increase of 50% in CTR and 90% in RPM - helping to maximize revenue, without compromising user experience. Tip from devel

Have you started using AdMob native ads, but feel like you could be getting more out of it? We know it can be hard to get it right the first time, so we recommend A/B testing when implementing native ads in your app. Why? Because native ads give you so much more flexibility and even the smallest tweaks can make a huge difference in your app revenue or give you peace of mind that you’re improving your user experience. With that in mind, here are four steps to help you run an effective A/B test. 1. Start with a defined goal and a hypothesis Step back and decide on a single hypothesis that has the most potential to improve your business and start there. So where should you start testing? One good place to look at is design elements on your ad template and how it can impact greater user ad engagement. For example, a simple variation like changing font sizes (10px to 13px) would lead you to hypothesize that a larger font size will increase user engagement with the ad and make the call to

Every day in India, millions of people jump on a train to get to where they want to go. SmartApps India created a must-have local app to make this journey easier. This fast, convenient app - Indian Railway IRCTC Train PNR - allows users to check the live status of their train, browse rail schedules, book seats and even order snacks and meals for their journey. Super handy. Using native to boost revenue:  Looking for an ad solution to closely match the look and feel of their app, SmartApps chose to monetize with AdMob native ads. After implementing just one AdMob native ad, SmartApps grew their ad revenue by 55%. Smart placement:  When scanning through train schedules and available seats, app users are shown a list of information cards. This feed presented SmartApps with a golden opportunity to show non-obtrusive, yet visible, native ads to users. “We made good use of the various template customization options available on the native ad express dashboard,” says SmartApps India’s co-f

Native is the next big thing in mobile advertising with spending on native ads expected to grow to $21 billion in 2018 . This is a huge potential opportunity for app developers, but how can you use native ads to help boost your UX and monetize your app? Here’s a quick overview of what native advertising is, and how you can get started. What’s Native? Native advertisements match both the form and function of the user experience in which they’re placed. They also match the visual design of the app they live within. Native ads augment the user experience by providing value through relevant ads that flow within the context of surrounding app content. Put simply; native ads fit in. Native advertising isn’t a new thing. Since the golden days of wireless radio and daily newspapers, advertisers have looked for innovative ways to match up their brands and messages with the environment in which they’re served to consumers. In the digital advertising world, Google was one of the first “native” ad