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This is post 4 of our 5-part blog series featuring monetization tips straight from successful app developers. If you’re interested in further exploring the question, “what’s the best way to monetize my app?”, check out our free No-nonsense Guide to App Monetization  ebook. Our guest this week is Elitza Bratkova, Director Business Development at MobiSystems, the company behind a few of the most popular business and productivity apps on Google Play. Their flagship product, OfficeSuite, is a successful mobile office solution for Android with a user base of over 200M download and preloaded users. A clear company value surfaced as a big part of MobiSystems' success – flexibility. Check out ways you can also use flexibility to your advantage with these tips: 1. Adapt quickly to promising platforms and opportunities. MobiSytems started over 10 years ago. In its early days, they created dictionaries for the most popular platforms – PalmOS and Pocket PC. When a new platform popped up called

So you built an amazing new app and it’s attracting lots of users. You’ve received stellar reviews and your ratings are up, but you don’t hear coins falling into your money box. How do you change that? The path to a profitable business isn’t necessarily an easy one. To make the journey less rocky,  the  “ Zen of monetization ” video series blends instruction, tips, and real-life examples to help you effectively develop, implement, and measure your monetization strategy. Our series focuses on: Android In App Payments That Works - Learn how to use In App Payments and make more money from your app. The Revolution Of Cryptocurrency - Get a quick overview of bitcoin technology. Find out why it's interesting, how it works and what are the main challenges. The Art of Retaining Users - Learn how to create an effective user retention plan. In App Payment House Ads - Grow your revenue and create new revenue streams by using In App Purchase House Ads Introduction to In App Billing - (Comi

This week at the Game Developers Conference , we announced that developers can easily monetize apps with rewarded video ads from a number of ad providers in AdMob Mediation . Supported networks and platforms include AdColony, AppLovin, Chartboost, Fyber, Upsight, and Vungle, with more being added all the time. So if you’re a developer monetizing with these providers and using AdMob Mediation to do so, you can easily manage and optimize them through the AdMob interface. What’s rewarded advertising? Rewarded advertising has become a popular form of monetization. With rewarded ads, users are given the choice to engage with ads in exchange for in-app rewards. For example, in a gaming app, a user can watch a video to receive a power up after failing a level. Features to help you optimize You can already use AdMob Mediation to monetize apps using banner and interstitial ads. Now, you can enjoy the same powerful meditation tools for rewarded ads: Ad network optimization - Earn more by automa

When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games (1) . However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used. For game developers, building a successful business has often depended on an approach of acquiring as many users as possible, then trying to keep them engaged in the game as their interest wanes. While volume is important, it’s more important to find the right kind of user, who’ll open the app and keep on playing. That’s why today, at the Game Developers Conference (GDC), we announced a host of new features in AdWords and AdMob that make it simpler for developers to reach the right users at scale. SGN’s Search Trial Run Ad for Panda Pop Let users try your app before downloading from Google Search We recently introduced Trial Run Ads on the Google Display Network which let users stream your g

We’re excited to be at the Game Developers Conference next week. Come visit the Google booth (612 in Zone 1) to learn how to build great games with AdMob, AdWords, Cardboard, Cast, Cloud Platform, Play and Tango. We’ll also be doing talks throughout the day covering a wide range of topics from developing an app and growing users to monetization. The talks are 20 minutes long and open to anyone to drop in. Seating is limited so be sure to come 5 minutes early to the talk you want to hear. We hope to see you there! Wednesday, March 16 10:00am-10:20am Here Be Dragons: 4 years of DragonVale and Google Cloud Platform Chris Goody from Backflip Studios is going to talk to us about his experience building and running a top grossing mobile game on Google Cloud Platform for the past four years. 11:00am-11:20am Gaming with Project Tango Schell games show their tango apps and talk about their experience building w/ Tango. 11:30am-11:50am "The Purple Ocean Strategy" Cross-Platform Opport

Since launching the AdMob Student Challenge 2016 in January, we’ve met with students at several universities, and have been thrilled to see that teams are already hard at work designing their apps. Last month, our Google Student Ambassadors hosted an event at James Madison University (JMU) in Virginia. They met a team working on a new social app called Sawkward, a tool to help you rediscover personal contact. Sawkward helps people in social situations so they always knows what to say. It helps them gain access to suggestions for conversation starters, topics, and stories. Users can vote on their favorite suggestions (“Sawks”), and give their opinions or anecdotes. It’s goal is to help alleviate social awkwardness and connect its users with the people around them. The team behind Sawkward are two seniors from JMU, Jon Romero and Josh Kay. As engineering majors, they usually find themselves to be more introverted, and often have a hard time finding what to talk about. Their mission with

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement , 3 speedy ways to improve viewability , and 4 ways to improve ad layouts for better viewability . In this post you'll learn 3 content and ad loading methods that can optimize your viewability rates. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. Posted by Anish Kattukaran, Product Marketing Manager

This is post 3 of our 5-part blog series featuring monetization tips straight from successful app developers. If you’re interested in further exploring the question, “what’s the best way to monetize my app?”, check out our free No-nonsense Guide to App Monetization . Our guest this week is Anthony Lai, founder of TapBlaze , a popular game app company based in Los Angeles, California. TapBlaze has developed over 15 titles, collectively garnering millions of downloads. Anthony’s been able to grow the company from a one-person show, to a team of 7 full-time developers, designers, and artists. Check out these tips from Anthony. 1. Design your app for retention. When Anthony first started TapBlaze, he initially focused on building simple, virtual simulation games. An example was his app “Good Pizza, Great Pizza”, which allowed users to virtually make and sell pizza. These early apps were interesting concepts and received a lot of attention but had a difficult time retaining customers. After

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement , and 3 speedy ways to improve viewability . In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. In the next part of our Spotlight on Viewability, we'll share 3 content and ad loading methods that can improve viewability.

We’re excited to be at Game Developers Conference 2016 in San Francisco, from March 14th to 18th. Visit us at the Google booth (612 in Zone 1) to meet with experts from a host of our teams: AdMob, AdWords, Cardboard, Cast, Cloud Platform, Play and Tango! Get your questions answered and discover how you can build a great game with Google. Meet the AdMob Team at the Game Developers Conference 2016 On Monday the 14th of March, join us at the Google Developer Day , to discuss developing great games, growing your user base and earning more money. If you can’t make it on the day, tune into the live stream here . On Thursday the 17th of March at 11.00 am don’t miss our ads talk: Grow Users, Earn Revenue: How to Build a Successful Games Business with Google , including a special Q&A with a top game developer. After this session you'll be fully up to speed with how game developers are finding success with AdMob to earn money, and AdWords and YouTube to find new users. Even if you can’t

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. Recently on the blog, we focused on 2 tips for enabling viewability measurement . In this post you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. In the next part of our Spotlight on Viewability, we'll share 4 ways to improve ad layouts for better viewability rates. Posted by Anish Kattukaran, Product Marketing Manager

To improve our product and service, we send out a survey to our developers every 6 months. The next survey will be released over the coming weeks and we’re looking forward to getting your responses. Thanks to your suggestions from our last survey, we’ve launched new features to improve our product and help you grow your earnings. These included offering expanded frequency capping , support for new mediation networks , and updating reporting capabilities . You may receive a survey by email over the coming weeks. To make sure that you're eligible to receive the survey email, please: Update your contact details Update your email preferences to receive ‘occasional survey’ messages Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback! Posted by Dan Makarov - Developer Solutions Product Lead

There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable. Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability across four categories based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes. In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness. Here is today's recommendation: We hope these recommendations will improve your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.  In the next part of our Spotlight on Viewability, we'll share 3 speedy ways to improve viewability. Posted b

Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic. It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. The infographic covers how to: Enable viewability measurement Optimize for speed and responsiveness Lay out ads for optimal viewability Load ads and content for optimal viewability Publishers and app developers across the globe have been able to seamlessly measure viewability, at no additional charge, with the launch of Google’s Active View technology in DoubleClick for Publishers , DoubleClick Ad Exchange , AdSense and AdMob . The tips in the viewability spo