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Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats - also known as full-screen ads - that run on apps in the AdMob network and DoubleClick Ad Exchange. Inspired by Material Design , the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more consistent with the brand's look and feel -- we extract a dominant color either from the cover photo or app icon and apply it to the footer and install button. We found that having a greater variety of designs and colors can improve conversion rate. Other features include the app’s rating, and a screenshot gallery which appears when a user taps ‘More images’, so users can learn more about the app without leavi

In this week’s App-etizers, Max shares what’s the most important growth metric for your app. If you’ve been following the series , we last recently discussed how the secret to rapid growth is to not focus on growth at first, but instead focus on user engagement. Likewise, the most important growth metric to focus on isn’t a traditional growth metric at all. Watch the episode to learn more: To discover more insights about app growth, download our eBook, The No-Nonsense Guide to Growing Your Mobile App . Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page. Posted by Raj Ajrawat Product Specialist, AdMob

Today we’re launching the first episode of a new YouTube series called App-etizers, bite sized insights for app developers. For this first episode, watch Max (Google AdMob Specialist) share the secret to growing your mobile app. To learn more about app growth, download our eBook, The No-Nonsense Guide to Growing Your Mobile App . Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page. Posted by Raj Ajrawat Product Specialist, AdMob