New AdMob tools help you build a smarter, faster mobile app business
There are many different ways for developers to make money from mobile apps. Paid downloads have been a popular choice among developers, but with only a third of users willing to pay 1 , increasingly apps are free Now, more and more developers are making money with in-app advertising and freemium models, with revenue for both growing over 70% from 2013 to 2014. 2 That’s why today, at our annual I/O conference, we announced a set of tools to help you create smarter ways to monetize through segmentation, scale your business through reservations and integrate rich ad formats into apps more easily. Smarter tools for greater success As a developer, you want to know your most valuable users and be able to create different experiences for them in your app. Recently we launched the Audience Builder tool , powered by Google Analytics, that enables you to segment users based on how they are using your app. Now we’re announcing a new smart feature in beta, that enables you to define a list of