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Showing posts from May, 2015

New AdMob tools help you build a smarter, faster mobile app business

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There are many different ways for developers to make money from mobile apps. Paid downloads have been a popular choice among developers, but with only a third of users willing to pay 1 , increasingly apps are free Now, more and more developers are making money with in-app advertising and freemium models, with revenue for both growing over 70% from 2013 to 2014. 2 That’s why today, at our annual I/O conference, we announced a set of tools to help you create smarter ways to monetize through segmentation, scale your business through reservations and integrate rich ad formats into apps more easily. Smarter tools for greater success As a developer, you want to know your most valuable users and be able to create different experiences for them in your app. Recently we launched the Audience Builder tool , powered by Google Analytics, that enables you to segment users based on how they are using your app. Now we’re announcing a new smart feature in beta, that enables you to define a list of

Almost time to share your feedback on AdMob

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To improve our product and service, we send out a survey to our developers every 6 months. The next survey will be released over the coming weeks and we’re looking forward to getting your responses. Thanks to your suggestions from our last survey, we’ve launched new features to improve our product and help you grow your earnings. These include launching in-app purchase house ad formats, allowing developers to create audience lists for re-marketing, introducing TrueView video ad interstitials and native ad formats. Provided we have the right email address for you and you’ve opted in to ‘occasional surveys’, you could get an email giving you access to complete the full survey. Please double check that: You’ve updated your contact details You’ve opted into receive ‘occasional survey’ messages Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re excited to get your feedback!   Posted

Register to see Jonathan Alferness' app monetization livestream at Google I/O 2015

Google I/0 2015 is just around the corner (May 28-29th), and we’ll be there. There’ll be more than 200 talks centered around some important topics which matter to you: Design & Develop , to help you build beautiful, powerful apps; Earn & Engage , where we’ll cover tools to grow your user base and create sustainable, successful businesses; and What’s Next , a peek into Google’s emerging platforms. Be sure to tune into our session featuring Jonathan Alferness, VP of Product Management and Global Head of Mobile Display Ads Products for Google on Thursday, May 28, 2015 at 2pm PDT . He’ll be discussing how AdMob brings the power, scale and innovation to app developers who want to monetize effectively through tools like ad mediation for higher fill rates, new formats like native ads, and Audience builder with Google Analytics for list building and targeting. In this talk, we will also be unveiling some new features that will help make things simpler for developers. Click here to regi

Refer a friend and be eligible to win

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Great developers know other great developers. Starting today, you can refer developers to sign up for AdMob through our AdMob Referral Program. Both you and your eligible referral* will have the opportunity to win a trip to Google Headquarters to meet the AdMob team. Registering for the program is simple. Just fill out our referral form by June 30, 2015 to invite your friend. Both you and your eligible referral will be eligible to win a round-trip flight to Google Headquarters to meet the AdMob team, an opportunity for your app to be features in the AdMob App Spotlight video series, a Nexus 6, and more! Ready to refer? Submission deadline is June 30, 2015. Multiple referrals are welcome. Send any questions to admobreferrals@google.com . Posted by the Google AdMob Team *Qualified developer referrals exclude existing AdMob developers. For more details, review the full terms and conditions for the AdMob Referral Program and the Referral Program Contest , including additional