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Showing posts from December, 2006

Best of 2006

As 2006 winds down, we'd like to take a moment to reflect on some of the great things that happened this year in AdSense and on the Inside AdSense blog. We had to narrow down a long list to get these 10 highlights, not listed in any particular order. So relax and reminisce with us about the year just ending. Inside AdSense goes international The Inside AdSense blog expanded to 4 more languages this year -– a German version in March, then Dutch and Spanish in July, and most recently, Portuguese in September. Now more publishers around the world can stay up to date with AdSense news and get to know some of our team. Click-to-play video ads In June, we introduced this new ad type which can help engage visitors and increase potential revenue for publishers. Click-to-play video ads are now available for 4 ad formats , one of which is the new 200x200 Small Square. Meeting our publishers Whether it was at San Jose SES , WebmasterWorld PubCon 2006, or another venue, our team was hap

Season's Greetings

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We'd like to wish all of our publishers around the world a safe and happy holiday season. Because we'll be out of the office spending time with friends and family until Wednesday, December 27th, you can expect slightly longer response times to your emails. Of course, you may always feel free to direct questions to our Help Center or consult other publishers in the AdSense Help Forum . In the meantime, we hope you'll enjoy our holiday 'greeting card' featuring a few members of the AdSense team. Posted by Arlene Lee on behalf of the AdSense Team

Good things come in threes

While you're busy gearing up for the holiday season, let us tell you the stories of three new publishers featured on our Success Stories page. Well, maybe not the full stories, as we doubt we can keep you away from your holiday to-do list for very long, but allow us to give you just a taste ... The Tale of Jeremy Bencken and ApartmentRatings.com What started as a sideline for Jeremy Bencken has grown into the largest independent apartment-hunting site on the web. Jeremy found the 300 x 250 rectangle and 160 x 600 wide skyscraper formats -- both with colors that blend well with the site -- to be particularly effective. In addition, he placed ads at the end of apartment reviews to give visitors a useful next step once they finished perusing a review. With just these minor ad format and ad placement changes, he was able to improve his CPM by 45% and his clickthrough rate by 91% all the while maintaining a great user experience. An Account of Scot Hall and Swapalease.com Swapalease.co

Ad and image placement: a policy clarification

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We've recently received a number of emails from publishers asking how we feel about the placement of images near Google ad units. There's been some confusion on this issue, and so we turned to our policy team to set the record straight. Can I place small images next to my Google ads? We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn't actually being offered. That's not a good experience for users or advertisers. Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions. What if I place a space or a line between my images

A new Payment History page

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If you've glanced at your Payment History page today, you might've noticed that it's been revamped with a whole new look. Don't worry -- all of your previous payment data is still available and our payment process hasn't changed. We've simply updated the layout to make it easier to keep track of the financial activity in your account, and most importantly, help you determine when you can expect your next payment. You'll now find your earnings and payments divided into two separate columns so you can better distinguish between them. Clicking on any details link will give you more information about the noted Earnings or Payment event. For example, the details link associated with a payment will show you the payment number, amount, date, and depending on your form of payment, the tracking number . We've also added a Monthly balance column, which displays the running total of your unpaid earnings and credits at the end of each month. If this column shows a

AdSense for content in 4 new languages

We're excited to tell you that AdSense for content is now supported in Croatian, Czech, Slovak, and Traditional Chinese. If you manage a site in one of these four languages, you can now complement your existing AdSense for search boxes (and revenue) with contextually-targeted AdSense ads! To get started with generating your AdSense for content code, just visit the AdSense Setup tab in your account. Please keep in mind that after you add the ad code to a new page, it can take up to 48 hours for our crawler to access your site. Once your site has been crawled, our system will automatically detect the primary language of your pages and serve targeted ads in the correct language. Welcome (or Dobrodošlica / Vítame / 歡迎) to our new AdSense for content publishers! Posted by Arlene Lee - AdSense Publisher Support

Site maintenance on Saturday, December 9th

Our engineers will be performing routine site maintenance this Saturday, December 9th at 10 am PST. Although you won't be able to log in to your account for approximately 4 hours, we'll continue to serve ads to your sites and track your earnings. By reader request, we've also included the maintenance start time in various cities around the world: London - Saturday at 6 pm New Delhi - Saturday at 11:30 pm Ottawa - Saturday at 1 pm Sydney - Sunday at 5 am Have a great weekend! Posted by Arlene Lee - AdSense Publisher Support

AdSense Help Forum in French

Parlez-vous français? If so, head over to the new AdSense Help Forum for French-speaking publishers: Forum d'Aide AdSense . In the forum, you can share your AdSense knowledge, ask troubleshooting questions, and discuss a wide range of AdSense topics with other publishers. A Google representative nicknamed 'AdSensePro' will also occasionally read and respond to your posts. If you don't speak French, don't worry -- the AdSense Help Forum is also available in Chinese , English , German , Japanese , and Portuguese . Posted by Arlene Lee - AdSense Publisher Support