Unofficial Google Products Help Centre

Back in August, the AdSense team landed at the Google booth at the Search Engine Strategies Conference in San Jose, CA. We had a blast meeting all of you in person, providing optimization advice on the spot, and listening to what you had to say about AdSense. Whether or not you were able to attend, I'm excited to share with you a video recap of the conference. Didn't get a chance to meet our optimization specialists at SES? Don't worry -- you can read through their helpful 'Optimization Month' posts , or visit our Optimization Tips page to learn more about how you can optimize AdSense for your site. Posted by Dan Friedman - AdSense Product Marketing

To follow up on our announcement two weeks ago, we'd like to let you know that Electronic Funds Transfer (EFT) is now also available to publishers located in Israel. Just log in to your account and follow these instructions to set up your bank account. You can also find a complete list of countries where EFT is offered here . Don't see your country or territory on the list? Not to worry -- we're working hard to expand our payment options, and will announce any updates right here. Posted by Alexa Bruce - AdSense Publisher Support

If you have a blog on the new version of Blogger in beta, we're happy to introduce you to the drag-and-drop AdSense widget! Using this new feature, you can easily add AdSense to your blog by following these instructions. 1. First, log into the new version of Blogger with your Google Account. Click on the Layout link next to the blog where you’d like to feature Google ads. (If you don’t see the Layout option, it’s possible that your beta blog is still in the classic template -- visit your blog’s Template page and click Customize Design . You can then upgrade your blog to the new template in minutes.) 2. Next you should be taken to your Template – Page Elements page. Click on one of the Add a Page Element links shown below. 3. In the pop-up window, click the blue Add to Blog button underneath the AdSense option. 4. If you already have an AdSense account, simply sign in with your AdSense login; if not, you can create an account directly on this page. After signing in, you can s

Have you ever struggled to keep track of different versions of your documents or site layouts while collaborating with other webmasters? If so, you'll find Google Docs & Spreadsheets the best pain reliever ever -- it's our new web-based word processing and spreadsheet program to help manage your site's content and easily share it with others. With Google Docs & Spreadsheets, you can edit and save in HTML to create mock-ups of your webpages. You're also able to access your files from any computer via a web browser, and easily send them to collaborators to review and edit. Even more exciting, you can view all past revisions to your file, so if you change your mind about that bright purple highlighting after you've put it into your document, simply revert back to a previous version. Google Docs & Spreadsheets also provides an easy way to distribute content. Your users won't need to download anything from your site; just create your content in Docs &am

Have you ever looked at your ad reports and noticed that your channel data and your aggregate data don't match, even for the same date range? You're not alone -- we often receive emails from publishers who are concerned about this issue, and we're happy to clarify what's going on. Depending on how you've set up your channels , you'll see a larger number of page impressions, clicks and earnings in your channel reports than your aggregate reports for any or all of the following reasons: Your ads are being tracked on multiple URL channels . Let's say you've set up 2 URL channels - one to track example.com and to track www.example.com/page . The URL channel example.com will track clicks and impressions from all subdomains, subdirectories, and subpages of example.com. As a result, one click on www.example.com/page will be tracked on both of your URL channels, which means you'll see two clicks recorded in your channel reports. However, your aggregate rep

Many of you might remember our April post featuring Ivan Heneghan , a member of the AdSense UK Optimisation Team. Ivan discussed a science website that was able to dramatically increase AdSense earnings through a few simple changes. Well, Ivan's back to share more details about that story with you: When UK-based WebElements.com started using AdSense in late 2003, their earnings averaged out at a low daily rate. In January 2005, WebElements began to focus on optimisation , experimenting with different ad colors, ad styles, and page locations. They found success by adding link units to each page of their site, placing Large Rectangles directly before and after their content, and adding a Wide Skycraper to their left sidebar. In the week following the optimisation, WebElements saw revenue increase by 500%. They then made other small placement changes to the site, which resulted in a spike doubling the revenue yet again -- as a result, the site was earning over 1000% its original ear

As of today, it is now possible to assign multiple custom channels to a single ad unit. This feature enables you to track your ad performance with greater flexibility and view more granular information. When generating your ad code, you'll be able to add up to 5 custom channels to a specific instance of ad code. What's the benefit of tracking with more than one custom channel? Well, multiple channels can be very useful when you want to track one ad unit across several different metrics simultaneously. For example, let's say you run a sports website and you've placed a leaderboard at the top and bottom of every page. To track the performance of the ad placement, you've created two custom channels -- 'TopLeaderboard' and 'BottomLeaderboard' -- and regenerated your ad code appropriately. But what if you also want to compare your football pages and your baseball pages at the same time? With multiple custom channels, this isn't a problem. Just create

Are you a publisher located in the Czech Republic, Finland, or Slovakia? If so, we're happy to let you know that Electronic Funds Transfer (EFT) is now available to you. Sign up today to receive future payments directly in your bank account -- remember, the 15th of any month is the deadline to update your form of payment for that month's payment cycle. If you're having difficulty receiving your test deposit, you might find our troubleshooting tips useful. Posted by Alexa Bruce - AdSense Publisher Support

Wouldn't it be great to get your content in front of people while they're visiting Google.com or other webpages? More eyeballs on your site means more opportunities for your content to reach visitors, along with, of course, your AdSense ads. Google Gadgets enables you to do just that. Gadgets are miniature devices that offer cool, dynamic content ranging from games to news clips to weather reports to just about anything you can dream up. They've been around for a while, but their reach got a lot broader last week when we made it possible for anyone to add gadgets to their own webpages. That means you! Here's an example of a flight status tracker, for instance, that can be placed on any page on the web. You can search for free gadgets to add to your own webpages in our directory of gadgets for your webpage . To display a gadget, just pick the one you like, set your preferences, click "Get code," and copy-and-paste the HTML onto your own page. Add some 'bli

At the beginning of September, we announced that AdSense Help Forums were available in English , German , and Chinese . We’re happy to add two more forums to that list: AdSense ヘルプ フォーラム for our Japanese-speaking publishers, and Fórum do AdSense for our Portuguese-speaking publishers. Are you looking for advice on how to set up your channels or optimize your site? Would you like to ask other publishers who live in your region how long it usually takes them to receive their checks ? If you'd like to discuss anything AdSense, our Help Forums are the place to be -- visit today to post your questions! Posted by Arlene Lee - AdSense Publisher Support

Even if your site is well-designed, with colors that look great and ad formats that your users respond well to, you still might hear a nagging voice inside your head that says, "There must be more I can do!" If this sounds familiar, then we've got a cure -- link units work wonders when you're looking for additional ways to give your AdSense performance a pick-me-up. They offer your users fresh, new content and can be customized and tracked just like standard text ads. If the voice in your head is still there, it's likely asking, "Where should I place link units on my pages?" Here are some ideas to get the ball rolling: Above or below a navigation menu or site search box -- but remember to keep your link units distinct Above the fold, at the beginning of pages with more focused content where people may be seeking specific information (article pages, category-level pages) In prime spots as designated by our heat map Looking for more ideas? Our link unit e

To continue the Australian theme from last week's post, we'd like to share a recent case study which focuses on an Australian publisher. Craig Davis, General Manager of TakeABreak.com.au , saw an increase of 30% in his AdSense revenue after he changed his layouts and introduced image ads. Now, AdSense revenue makes up about 10% of his company's overall revenue. Craig noted that AdSense was "a key element that helped us to move quickly from just another start-up to a leader in the online accommodation industry." Read more about Craig's story here . Posted by Julian Sonego - Country Marketing Manager for Australia